In an ideal world, your customers are predictable and never deviate from a standard path to purchase, making it easy for you to predict their behavior and buying patterns.
For every marketer, this ideal world is a dream come true, but the reality is the opposite. Your customers and prospects are unpredictable, and their channel interaction and buying behavior change with the flick of a wand.
Keeping up with every changing demand is frustrating to the core. That’s where marketing automation comes in.
Interestingly, companies that embrace marketing automation for nurturing their prospects witness a whopping 451% increase in their qualified leads.
That’s the power of marketing automation!
If you’re still planning to implement and make marketing automation part and parcel of your marketing strategy, we provide you with some tips.
5 Marketing automation tips for your business in 2023
Use these marketing automation tips for your business in 2023:
Hire a sales and marketing agency
With the right sales and marketing agency, your customer becomes the focal point of everything you do.
These agencies help regulate marketing activities primarily throughout the sales funnel, which includes building awareness, helping customers discover your products, helping them evaluate your product or services, nurturing customer relationships, and converting prospects into loyal customers.
Sales and marketing agencies use their expertise to create a full website with captivating and high-performing landing pages. Apart from using a landing page, these companies use surveys and forms to capture leads.
They even help you with automating engaging follow-up and capturing engaged responses from your prospects.
You have all the tools to analyze trends, make predictions, offer customized messaging, and provide product or service recommendations.
They help you build an omnichannel experience your customers crave for.
If you’re looking to hire a specialist sales and marketing agency, use HighLevel’s guide to choose an agency that significantly impacts your bottom line.
Focus on omnichannel marketing
After a sales and marketing agency helps customers engage with your product or brand, you can continue that engagement over multiple channels, such as live chat, social media, and even phone calls.
Regardless of the number of channels your customers interact with you, they want a consistent brand experience.
That’s why omnichannel marketing is an essential aspect of marketing automation.
Data unification and all-in-one marketing platforms allow small businesses to drive sales from multiple channels and make providing a unified brand experience look easy.
These marketing platforms use integrated marketing automation and customer relationship management (CRM) systems to allow information to flow between sales and marketing functions.
When a new lead gets added to the CRM, these platforms use an automated email workflow to send personalized welcome messages to customers.
Create personalized content
The need for personalized content requires no introduction, but you might still receive communication from brands lacking personalization.
Thankfully, you have marketing automation to your rescue. As marketing automation combines personalization and automation, you can create content that directly speaks to your customers and attracts them.
Customers expect you to know their likes and preferences and develop intelligent product recommendations that are worth their while.
So, focus on user attributes, on-site behavior attributes, social listening, and past purchase behavior to formulate a highly accurate customer profile and create data around it.
Understanding your customer’s preference will help you move beyond personalization and segmentation and put you on the path of hyper-personalization and predictive recommendations.
Personalized content is the key to marketing automation success and is the main ingredient in ensuring you don’t lose customers to your competition.
Make use of chatbots
With 53% of customers preferring to buy from businesses they can message and chat with, you must look at the importance of chatbots. Today, chatbots play a critical role in customer engagement and service.
As chatbots have deep integrations with third-party software, they’re capable of behavioral recommendations, helping customers choose the product they want.
Chatbots allow seamless interaction with customers and answer their questions 24×7, helping an online business save time and focus on lead generation and nurturing rather than spending hours answering customer queries.
These bots help build customer engagement and nurture a strong relationship with them.
Automate social media marketing
Automating social media marketing is a must for companies looking to capitalize on the success of social media benefits.
Why?
With the number of people using social media steadily increasing every year, these platforms are a hub for engaging leads and making them familiar with your brand.
Automating social media marketing ensures you stay at the top of your customers’ minds and post relevant content to capture their attention.
Using automated social media marketing, you create posts weeks in advance and schedule them throughout the month or year based on their relevance.
Hootsuite’s social media marketing tool simplifies scheduling content for the month and gives you the full scope of your marketing campaign.
Staying a step ahead of the competition
You’ll likely have loads of plans for improving your marketing efforts in 2023.
Marketing automation is one strategy that squeezes out your resources in the best direction and ensures you deliver the right content at the right moment to the customer.
Rather than pushing a customer down the sales funnel, marketing automation helps you connect with them where they’re and create “wow” moments.
While these are just the tip of the iceberg, utilizing these automation tips helps you see the best results in your marketing campaign.
Now is the right time to embrace marketing automation because it makes life simple for you and your customers.
Priya Jain has been copywriting professionally for over eight years. She has attained an engineering degree and an MBA. She teaches math, spends her time running behind her toddler, and tries new recipes when she isn’t writing. You can find her on LinkedIn.
