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6 Ways To Help You Start A Marketing Career


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Marketing is an exciting and dynamic field that offers numerous opportunities for those looking to start a career in this industry. With so many industries across the world needing marketing in some form, it essentially means there is a chance for you to work in any industry that suits you. Marketing is a creative field that means no one day is the same, and you get to really shine in what you do.

There are plenty of opportunities around, and you will likely have some transferable skills for this new career path. This post will help inform you about what you need to help kickstart your marketing career.

Gain Relevant Qualifications

The first thing that may benefit you is to seek a degree or diploma in marketing. You can also look into a degree in a related field. This can provide you with a solid foundation of knowledge and skills that get you started. While you can sign up for a university across a three-year degree, you can find shorter options. You can sign up for night schools or colleges online or in person. The point is that you should gain a qualification so that you can grow your skills and learn about the job.

It can also demonstrate to potential employers that you have a genuine interest and dedication to the industry, which could convince them to hire you. It will be beneficial for you to find courses that cover a range of marketing topics, rather than just one niche. If you know anyone else that is working within marketing, then you should consider contacting them. They may be able to offer you some advice about where to seek qualifications.

Be Open To Learning Further

Marketing is a diverse and complex field, and there is always something new to learn. You need to be open to learning and developing your skills throughout your career at any point. This can include taking additional courses or certifications, seeking out new experiences and challenges, and being receptive to feedback and constructive criticism. 

For example, you could sign up for a short marketing course from the University of Cape Town. This can help enhance your marketing career and give you additional skills, or give you the skills you need to get started. By demonstrating a willingness to learn and grow, you can position yourself as a dedicated and committed professional in the marketing industry.

Build Up Your Portfolio

Building a portfolio is one of the best ways to showcase your marketing skills and creativity. This includes examples of projects you have worked on previously, either independently or for a client. It doesn’t even have to be directly from a marketing field, it could be anything that is relevant. You will find employers are happy 

It can also include any relevant work experience, such as internships or volunteer work. A portfolio can be a valuable tool when applying for jobs, as it allows employers to see your capabilities and potential.

Develop Your Digital Skills

In today’s digital age, having strong digital skills is essential for a career in marketing. This includes social media platforms, digital advertising, SEO, and analytics knowledge. If you want to achieve success within marketing, then you will need to ensure you are not only familiar with these skills, but have experience with them.

There are numerous online courses and resources available to help you develop these skills, some of which we mentioned earlier. You may find it beneficial to find a mentor or a coach who can help you learn directly from them. You could shadow underneath them to grow and develop.

Network Around 

Your coach or mentor will be an important network connection. You should look into networking opportunities as this will be key to your marketing career. Networking can be a valuable way to connect with professionals in the marketing industry and learn about potential job opportunities. 

You should attend industry events and conferences, join marketing groups on social media, and connect with professionals on platforms such as LinkedIn. Building relationships with people in the industry can also provide you with valuable insights and advice on how to succeed in marketing.

Gain Practical Experience

While qualifications are important, practical experience can set you apart from other job applicants. Look for opportunities to gain practical experience, such as internships or volunteer work. This can provide you with valuable skills and insights into the marketing industry. It can also demonstrate to potential employers that you are committed and enthusiastic about pursuing a career in marketing.

There will likely be plenty of ways for you to gain practical experience no matter where you are based or your personal situation. There will likely be paid and volunteering opportunities. Consider the people you’ve met across your professional career so far. They may be able to take you on for a short time in some capacity to help you gain additional experience.

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