As a business owner, you should consider some of the ways your company’s images, branding, social media influence, and other company data are being circulated on the web. According to Costellocreativegroup.com, 65% of the population is classified as visual learners. This means you better be investing quality company resources into your marketing campaigns.
There are a few benefits you may not be aware of when it comes to utilizing a professional graphic designer to enhance your marketing department. It may be exactly what you need in order to give your business that custom “look” that customers will come to know and trust.
Customization
One of the most stressful things for you as a business owner is investing your company’s money and resources into campaigns that never go anywhere, or produce mediocrity. The marketing industry is very cut-throat and competitive in today’s digital age. Especially if your company is outsourcing your marketing entirely, there’s no guarantee that aspects of your marketing are being completed using standard templates, stock photos, and AI technology.
The result of using these methods when it comes to creating the brand your business produces is that you are paying top dollar for a completely bland, easy, and stock design of your business. You may find that by starting with design as the foundation for your marketing strategy, you may have a better opportunity to develop a unique and rememberable brand for your company.
Whether you are outsourcing every aspect of your marketing strategy or developing your own internal branding campaigns, make sure that your company’s solution is allowing you ample opportunity for customization. Get the designs drawn up in several ways and allow you and your team the freedom to explore new branding tactics.
Cost
Some business owners, especially from older generations, still believe that you always get what you pay for. When it comes to digital marketing and the purchase and exchange of digital products and services, you may definitely be overpaying. It’s important to carefully analyze where the money is going, and how to better optimize your marketing model.
It may be tempting to outsource your entire marketing strategy for a lump sum of monthly cash. But this is ill-advised. You’ll retain much more control and power when you develop your marketing strategies internally and outsource aspects from that.
Working with a freelance graphic designer, or even a pair of freelance graphic designers may be a great way to inspire your marketing campaigns elsewhere in the company. Working with a freelance graphic designer will ensure you
- Have a unique, custom, and high-quality company brand.
- Retain the rights and exclusivity of the graphics designed for your business.
- Have the ability to expand your brand. Use your graphic designer to help you with your website, info videos, and commercials.
There are so many pros when it comes to working with a graphic designer for your business. It may even help save your marketing department some real money.
Fleet Design
Let’s talk about your branding on the road. Some of the most successful startups in history were made that way from their company’s fleet branding alone. Even to this day, companies such as Domino’s Pizza are pushing new fleet branding for their new lines of more environmentally friendly eco vehicles. The way your company is being represented on the road is crucial to establishing a customer base in an area you are operating from.
Make sure you are including your graphic designers when it comes to designing the look and feel of your company fleet branding. Auto-paint shops and decal fabrication retailers may need to rely heavily on your graphic designers for design problems and fixes. It may seem like a lot of unnecessary work when you could go with a stock design, but approaching your vehicles with design in mind first may enhance the look and feel of your company’s branding. It’s a surefire way to cohesively tie in design elements of your company’s TV commercial with design elements in your company’s fleet vehicles.
When it comes to upgrading your fleet vehicles, be sure to partner with an expert in car shipping to California and other areas nationwide. This is a great way to move your company vehicles in bulk. Bring your company vehicles in for paint jobs and repairs before redeploying them to any location nationwide. When relying on professionals, you can rest assured that your assets are safe and delivered efficiently.
Social Media
If your marketing campaigns are successful, you should have a good social media presence for your business. Although a graphic designer may not be much use to you on a day-to-day basis in your social media campaigns, they should be relied on whenever your company is looking to make an announcement. You should be considering your graphic designer anytime
- Your company has a major sales or promotion.
- Your company is hosting an event.
- Your company is hosting sweepstakes or giveaways.
- You have new product lines or showcases.
You can further use your graphic designer to produce weekly content for your social media sites. Your graphic designer should have experience in design and animation in order to inspire your company to deliver professional, quality content that your customers can relate to. Since ninety percent of the information that is processed in the human brain is visual, it’s important to have very visual elements that your customers can remember you by when designing any aspect of your business’s image.
The evolution of your brand
Many successful company brands have been around for decades. It’s important to remember that several company mascots may be designed before finding the one that really sticks. Whether your company is trying to completely reinvent its branding, or maybe your company is simply trying to figure out what comes next for the current branding, using your graphic designer may have huge benefits when it comes to designing what comes next for your business.
You may have an emblem that you want to try and animate for an upcoming commercial, or maybe you’re trying to have animation designed that represents your company brand, you can use your graphic designer to lay down a solid foundation to allow your brand to evolve with your company needs.
Closing
When it comes to design in today’s visually optimized digital world, it’s important to select the right team for your business from the ground up. By starting with design as your foundation, you can offer a unique and relevant product to the world through your company branding. Use your graphic designer to influence customization, enhanced savings, fleet design, social media presence, and the ultimate evolution of your branding. By using a qualified professional, you can visually tie every aspect of your company’s branding together into a cohesive statement.
