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Soon, customers will knock at your door for Halloween treats. Don’t let them down!
Halloween is a profitable event, yet short! You had better refresh your website with spooky thematic elements several days before and during the event. However, it is unnecessary to put all the time and effort into redesigning your whole website.
Instead, we reveal you some quick-to-prepare tips to make your customers scream with excitement as soon as they enter your website. Here are our simple ideas to boost sales this Halloween:
1. Add Halloween vibe to your logo
Don’t worry. Google also has dressed up its logo almost every day and for years. Have you noticed it? We also create a landing page for Halloween.
You can add some fun, surprising, and even spontaneous changes to its original logo to celebrate holidays, anniversaries or honor the lives of famous pioneers, artists, and scientists.
Such meaningful branding to boost sales this Halloween!
This Halloween, you can also change your logo with some spooky twist to show the human and playful side of your business. Why not? Something is better than nothing.
2. Showcase hot deals on the homepage banner
Changing the whole new theme is time-consuming and even might result in errors. Thus, an eye-catchy banner right on the homepage will be enough and adequate.
It might be as simple as saying, “Happy Halloween!” Or, if you have any Halloween treats for your lovely customers, make sure they do not miss them. For example, you offer a discounts code or free items for orders from 29th to 31st October.
3. Host a Halloween game
Who doesn’t like fun? They can also get rewards (coupons, store credit, reward points, etc.) for later orders. Thus, gamification works so well for an e-commerce website to get the customers involved and stay longer on the website. Even better, customers will come back later to spend the received treats.
4. Peek-A-Boo popup
As usual, instead of the boring subscription popup, add some spooky spices to boost sales this Halloween.
It is Halloween, and it is acceptable to leave your customers startled (but do not scare them to death!)
- Use Halloween symbols such as pumpkins, skeletons, scarecrows, graveyards, ghosts, witches, or haunted houses.
- Use spooky fonts and dark colors.
- Offer attractive incentives to get them engaged.
- Display the popup at the right time and place to boost sales this Halloween (based on your customers’ behaviors. Do some analytics).
5. Halloween categories
If your products have something relevant to Halloween, such as T-shirts, mugs, hats, or anything, then gather them into one category to access them most efficiently. If your business has nothing to do with Halloween events, you can change the hot deal category into “Halloween Treats.”
6. Spooky icon lists
There are many ways to add a Halloween touch to your website without making a mass change. Say, leave a spider web at the corner. Or, vamp (ire) up the social share, follow buttons or even turn them into scary icons.
Believe it or not.
When customers scroll down and catch an exciting icon, they will smile on their faces and be likely to click.
Also, if you have any product labels, create a Halloween version of them to boost sales this Halloween and make hot deals hotter!
7. Do not forget website optimizing task
Halloween is indeed a hectic season as you will run many promotions on-site, so it is crucial that you can optimize your website to boost sales this Halloween and prepare for the large flow of customers coming to your site.
a. Optimize page load:
On average, 40% of customers will leave your site if it does not load within 3 seconds. To avoid a high bounce rate due to slow page load, your website should be implemented by traffic management and optimization tools to improve site performance.
b. Make your site mobile-friendly on Halloween:
Ensure that the site is 100% responsive for mobile devices as more than half of traffic to E-commerce sites happens through mobile devices.
c. Order process optimizing tasks:
Nothing can be more disappointed than the high shopping abandonment rate, approximately 69%, because of the time-consuming checkout process or shipment issues.
d. Simplify the checkout process:
Making the checkout process comfortable and convenient for users is the best way to stimulate their payment process. Let’s reduce checkout steps for customers to have a faster processor.
e. Marketing tasks
Marketing tasks have an enormous effect on the success of a promotion campaign to make sure that you can prepare well for this. Very easy to boost sales this Halloween.
It is good to add Halloween touches here and there. Please do not make it over or you might scare your customers away in several minutes. Above are several brilliant ideas you can copy to your websites’ playful look and boost sales this Halloween. Pick some that fit your context the most, not all.
We wish you a profitable Happy Halloween!
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