How do you offer value to your visitors without overwhelming them with information? Business sites should offer a resource page as user-centered, and the customer experience (CX) trumps everything, some experts said. Resource pages add value to your pages and allow you to share some of your favorite things. You can also use the page as an opportunity to share links and gain backlinks to your website.
Internet Live Stats records over 1.87 billion websites, but not all are active. All industries must compete with thousands of distractions that pull users toward other things, such as social media, video streaming, and competitors.
Despite business sites should offer a resource page to gain backlinks, it also lets you share your best content experience
A well-done resources page allows you to stand out. If you offer enough value for your audience, they’re also more likely to bookmark the page and revisit your site. Exposure is key to brand recognition, so the more times they visit your website, the better.
1. Consider user questions
What are the typical questions you get from your customers? Look at customer service logs, your live chat, and questions asked in general through search engines. Once you understand the pain points driving people to your site, it’s easier to answer those issues via your resources page.
Mopinion offers an extensive resources question to answer the typical questions people have. The screenshot above shows webinars on using their software for onboarding, gaining feedback, and more. Note that they also offer additional resources for their audience, such as blogs, white papers, and podcasts.
2. Consider the relevance
Just because people ask a question doesn’t mean it’s relevant to what you do. One example is a small sewer company with the word “sanitation” in its name. The office staff often gets calls about garbage pickup, which is sometimes referred to as sanitation. However, they probably wouldn’t answer questions about trash pickup on their blog.
Make sure any resources you offer are tied to your industry and help enhance your brand. Research about innovations, links to material on your site, calculators, and other tools are all excellent choices.
3. Create a fabulous headline
You have a chance to grab user attention with your headline. The heading is often the first thing people see when they land on your site. Spend time tweaking the language to speak to your buyer personas and the type of information they seek.
Make sure you use active words highlighting the main benefit of your resources page. Why would someone click on your blog, list of resources, or video page? Tap into the underlying emotions driving users to your resources.
Chase Filters and Components uses the headline “Please enjoy our resources page.” They then take a soft and friendly tone by adding, “We hope you find them helpful in completing your projects.” The words show the intent of the page and why they’ve created a section for their users.
4. Choose a keyword strategy
As business sites should offer a resource page, we need to analyze some keyword strategies. Every industry has specific keyword phrases the audience searches for when seeking the product or services. Spend time digging into the keywords your site ranks for. Are they on target for what your customers’ pain points are?
Next, please make a list of keywords and the intent behind them. If one of your potential customers searches for “widgets to solve back pain,” then your resource page should list information about the widgets you offer and include the exact phrasing.
Google’s “People Also Ask” section is a big help in narrowing down the searches consumers conduct in your field.
5. Add filters
Over time, your resource page should grow into something much more significant than when you began. How will users quickly sort through the different options? Think about categories, subcategories, and how to filter down topics so your visitors can quickly find what they need.
If your resources include a blog with tons of new material monthly, filtering and search become much more vital to the way users interact with your resources page.
TravelPerk offers sections such as Ebooks, webinars, and guides. You can also “explore by role,” such as finance team or administrators. There are category tags for each resource to help you easily explore additional items under each topic.
6. Study your hierarchy
How is your resource page broken down, and does it add value for your site visitors? If you find your page is lengthy or there is a lot of clutter, it may be time to split it up and have multiple resource pages.
You can split items into the type of resources, such as blogs, books, and videos. You can also separate by topic and create a landing page for each pertinent question you answer through the resources.
There is no set way to divide up your content. The key is knowing your users and what helps them find the resource they need most quickly.
Collaborate and add value
Once again, your business sites should offer a resource page together with six points as a supporting system for your business. Your company’s resource page provides a way to collaborate with other companies, sharing links to valuable topics the others’ customers most care about. Anything you can do to point users to the correct answer adds value to your site.
Get an idea of how to layout your resources page by studying what other brands do. Take notes on what you think would work well for your users and tweak your layout until you find the one your audience responds best to.
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Eleanor Hecks write this article. She is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.