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All You Need to Know about Content-First Design

Guest Writer
Guest Writer
content-first design

Table of Contents

Content-first design is the latest and greatest trend in web design. And if you do not use it, you risk staying behind the times. Using it, you will be able to not only rank well in search engines but also build an audience interested in what you have to say and drive more traffic to your website.

What do you know about content-first design?

If you are looking to create an effective and engaging website, you should start by understanding content-first design. You will learn how to present your website’s content to your visitors in the most effective manner.

Using it, you will be able to create a more user-friendly experience and ensure that your content is accessible and relevant.

Let’s look at the key points of content-first design and see how it can help your website stand out from the crowd.

What is content-first design?

Content-first design is a new way of designing websites that focuses on the content first and the design second. As opposed to starting with the design and then figuring out what content will look good on it, content-first designers figure out how to format content and what content to include.

It allows them to create a truly user-friendly website that is easy to navigate and understand.

See also: Copywriting vs Content Writing: The 4 Key Differences and How to Know Which One to Pursue?

The benefits of content-first design

Content-first design is a web design philosophy that focuses on creating content first and building the layout and user interface around it. This approach has many benefits that make it a popular choice for website designers today:

Faster loading times

Websites and apps that are designed with content-first in mind tend to load much faster than those that are not. It is because they are built from the ground up to deliver relevant information as quickly as possible to users.


Content-first design is that it helps you to build a well-rounded website that is easy to navigate. Because your content is always at the forefront of your design, you can be sure that your users will be able to easily find what they need no matter how complex your site layout may ultimately become.

Better user experience

When users find what they are looking for quickly and easily, it ensures that their experience on your site or app is positive overall. They will not have to slog through pages of useless content to get to the stuff that matters.

Reduced development costs

Because content-first design eliminates unnecessary fluff and unnecessary features, it can save you a lot of money in development costs overall.

Increased brand visibility

When your website or app is designed with content-first in mind, it is more likely to be seen as a valuable resource by potential users. It can help you attract new customers and boost your reputation overall. It increases your chances of converting visitors into customers because they can find the best services or answers they are looking for easily.

See also: How to Rescue Your B2B Content Marketing Strategy

The top ten steps to implementing content-first design

If you are looking to start implementing a content-first design in your web and mobile projects, then follow these simple steps:

Define your user’s goals and objectives

Before you can start developing content, you first need to understand your user’s goals and objectives. It will help you to better determine what type of content is necessary to achieve those outcomes.

Choose the right technology for your project

When it comes to content-first design, many technologies can be used including:

  • HTML;
  • CSS;
  • JavaScript.

Depending on the specific needs of your project, one or more of these platforms might be more appropriate.

Select the right type of content for your audience

Once you have a better understanding of your user’s goals and objectives, you should select the right type of content for their individual needs. It may include:

  • Blog posts;
  • E-books;
  • Infographics;
  • Videos.

Structure your content

Since content-first design is all about delivering information in an organized manner, it is important to structure your content properly. For example, you can do that using headings and tags and creating micro-aggregates (small pieces of related information).

Tailor your content so that is optimized for search engines and social media platforms

Content-first design is aimed at delivering data that is useful to your users, you should make sure that your content is optimized for search engines and social media platforms. It includes using keywords, phrases, and images that are relevant to your audience.

Make sure your copy looks engaging

The next step in content-first design is to ensure that your copy is engaging enough to catch the reader’s attention and make him act (either by clicking through a link or purchasing an item). It may include valuable insights, motivating people with stories, or simply providing helpful tips. If you still have some doubts about the quality of your copy or lack knowledge on how to structure it properly, visit custom writing review websites such as Best Writers Online for help.

Build a user experience that is engaging and easy to use

It means creating pages that are well-designed, easy to navigate, and formatted properly for screen readers.

Test and iterate your design until it is perfect

Once your design is finalized, you should test and iterate until it is perfect. It includes making changes to improve readability, organize content more effectively, and add visual appeal.

Keep your content fresh and relevant

Update your content regularly with new insights, stories, and tips to make it always relevant to customer needs.

Get profit

The last step in content-first design is to make sure that you get profit from your efforts. It can include creating and selling products, or charging for access to your content.

See also: Top 16 Content Marketing Trends to Keep in Mind for 2022

The difference between content-first and mobile-first design

When it comes to design, there is a lot of confusion out there between content-first and mobile-first design. But the truth is, they are both effective ways to create websites and apps.

See also: Here Is What You Search for the Best Content Ideas with Google Slides

Content-first Design

Content-first design is the approach that treats content as the priority. Everything else on the page – from the layout to the graphics – should be designed around the content. It means that you need to know your topic inside out before begin designing anything else.

One example of a website that uses this approach is The Guardian, which features very large articles with lots of text. Because of this, it is not easy for readers to navigate through the site without being able to read every article first. However, by using appropriate layout and typography, The Guardian was able to make Content-First Design work well for them.

See also: How to Test Your Content Marketing Strategy with Social Media

Mobile-first Design

Mobile-first design is different in that it focuses more on how an app or website will look and behave on a mobile device. It means that you start by creating designs for mobile devices and then adapt them for other devices as needed. This approach works well when creating applications or websites that will be used primarily on mobile devices (like smartphones). By starting with mobile designs first, you can make sure that everything looks good and functions properly on small screens.

See also: How to Create Instagram Content That Pops [2022 Guide]

Tips for creating great content

Content-first design is all about creating content that is central to your user experience. To help guide you through the process, here are a few tips for creating great content:

Write for your audience

When creating content, you should not write for yourself. Write as if you were speaking directly to your target audience. Know their concerns and empathize with them. Make them feel like you are talking to them one-on-one, not just writing on a page somewhere;

Be memorable

Keep your writing interesting and engaging even if the topic is not particularly groundbreaking or exciting in and of itself. Use anecdotes, images, statistics, etc., to spice up your writing and make it more interesting and digestible for your readers;

Use clear language and simple sentences whenever possible

It will make reading your content easier for both you and your readers, as they will be able to understand it more quickly and easily.

Make it fresh

Make sure your content is valuable, fresh, and original.

If you can get your users to start reading and enjoying your content from the get-go, then you are well on your way to a successful design.

See also: What Is the Importance of SEO Content?

Wrapping it up!

With the increasing use of content-focused websites, it becomes important for any website to adopt a content-first design. By doing so, you can ensure that your website has a tremendous amount of fresh and new content.

It also boosts the overall quality of your articles and makes your writing style more engaging than ever before. On top of that, keep in mind that it will work not only if the content is good but also if there is a proper user experience as well. So, focus on both before implementing the content-first design in your niche.

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