How to Create Instagram Content That Pops [2022 Guide]
Instagram is one of the most popular social media platforms, with more than one billion users from different age groups, locations, and backgrounds. That’s why you can’t find a better platform to engage a large audience than this one.
It is primarily a visual app that allows people to upload images and videos to help them stay up to date with what’s going on with their friends, idols, Instagram creators, and favorite celebrities.
Overall, Instagram is the perfect place for tracking and becoming a part of new and ongoing trends.
Thousands of people have become famous by using Instagram to their advantage. For this, you will have to create videos, pictures, and stories to interact with your followers and to attract more of them to interact with your profile and posts.
You can also launch a brand, market your products, or show off your talents to become an Instagram influencer and earn money. While pictures have always been an essential part of the platform, the last few updates have brought videos to the forefront.
Of course, it’s best to create Instagram videos as they increase your account’s value and increase viewer retention, but you also shouldn’t write images off. You need to create posts for Instagram that are varied in form and content.
This guide will put you well on your way and teach you how to create Instagram content that pops up to steal people’s attention.
How to create Instagram content that pops: Videos
The thing with Instagram videos is that you have to keep them sharp, to the point, and short. You can’t post long videos that drone on and on for hours because the platform won’t let you post them.
The average Instagram video is between 3 seconds to 1 minute, and the story video has a limit of 15 seconds. Therefore, your video needs to be precise, attractive, and fun.
Remember, your audiences have very short attention spans, so it’s best to create bite-sized morsels of videos no matter your niche or expertise.
Here’s what else you need to create Instagram content that pops:
1. Make high-quality content a priority
Write down the goals you want to achieve in the video content, so there aren’t any chances of getting off track when shooting or editing your video.
Make sure to create high-quality content that’s built to the needs of your target audiences, delivering entertainment, information, awareness, and a call to action as necessary.
This means that your video content should follow audience interest to gain more likes and shares. So, research popular Instagram trends before making a video.
2. Find good lighting
Light plays a vital role in increasing video quality. However, you don’t need to buy a professional lighting kit as following some standard guidelines can improve the video quality.
You make sure that the light falls on your or the object being filmed and not on the camera. Then, record the video in the early evening or morning to capture better lighting.
As a note, avoid overhead lights since these can wash out colors in your video.
3. Edit it to perfection
Uploading an unedited video is a mistake you don’t want to make. Customized videos will give your account a professional and unique look that will compel people to follow after first glance.
You can edit the video and include:
• Sharp and bright colors: instantly attract people
• Captions: explain and complement the post
• Only the necessary parts – keep it short and sweet
• Correct the video dimensions
• Add a soundtrack to carry the mood and emotions
It is pretty easy to edit your video to include these features using one of the many great Instagram video editing tools readily available.
See also: Top 10 Content Marketing Trends to Keep in Mind for 2022
Types of Instagram videos you can make
You can use different Instagram videos to reach your audience. Instagram offers multiple videos for marketing, including:
1. Instagram stories
Instagram stories are 15 seconds clips that disappear after 24 hours. They are best for sharing short and spontaneous content.
As they are not part of your feed, you do not have to match them with your previous content or follow a particular theme. They are also an excellent way to keep your followers updated.
2. Live Instagram videos
Live Instagram videos allow you to interact with your followers in real-time. These videos can last for 4 hours.
These videos are less polished and focus more on spontaneity. Followers can communicate with you by sending comments, stickers, and reactions.
3. IG TV
IGTV is similar to YouTube videos. They can be up to 60 minutes long (but no one does that!). Also, unlike live streaming videos, they are prerecorded.
You can create previews of IGTV and post them on your feed like a teaser trailer. Make sure to keep them professional, educational, and well-planned.
See also: How to Make Your Social Media Marketing Plan Support Your Business’s Goals
How to create Instagram content that pops: Photos
When you are looking to post on Instagram, there is one thing that you always need to keep in mind: the quality of your content. Quality photos will get more likes and comments than low-quality imagery.
The best way to create a potentially viral photo for Instagram is by following these four steps.
1. Think about the composition
One of the essential parts of creating a good photo is thinking about the composition. You want to make sure that your photograph has proper symmetry and exciting elements.
For instance, if you are looking for photos with people, try taking them from an angle where they appear symmetrical compared to their environment or backgrounds.
If you are looking at nature scenes like landscapes or flowers, look for compositions with lines leading away from each other on different axes.
2. Do the editing
Once you have taken your photos, it is time to edit them. The most important steps of editing a photo are:
- Crop the photo into a square so it can fit in your Instagram feed.
- Adjust lighting, contrast, and color using filters to ensure that the image is clear enough for people to see what you are trying to present.
- Add text or emojis over the picture to add information about what is going on in it. This will help attract more likes than just having an aesthetically pleasing photo by itself.
Many different editing apps can help improve the quality of your images before they go on Instagram.
3. Merge pictures in a carousel
Merging multiple images into a carousel is one of the best ways to ensure that your Instagram page gets as much traffic as possible. According to research, the average engagement rate for carousels was 1.92% compared to 1.74% for static images and 1.45% for videos.
And according to ManyChat, Research found that carousels with a combination of both images and videos generate higher engagement rates (2.33%) than video-only (1.86%) or image-only carousels (1.80%).
Keep in mind that this survey was from July of 2020 so we strongly feel that this number has grown in recent years. Instead of having people look at only one photo, you are giving them more reasons to click on your profile and see other pictures from it.
Make sure that the first image in the carousel has an attractive background or backdrop so it will draw attention before moving on to other photos.
4. Add relevant hashtags
The final step of creating a good Instagram post is adding hashtags to it. Based on Hootsuite, Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand.
For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes. Typically, you want to use about 11 different hashtags for each photo you upload.
You can find popular tags by searching them on the app and seeing what pops up in their related searches. Ensure that your tags are relevant so people will be more likely to find your content.
See also: Top 9 Instagram Growth Hacks for More Engaged Following
Pros of Instagram for business
Whether you want to be an Instagram influencer or promote your business through Instagram doesn’t matter. But, because it is highly beneficial in both instances, see for yourself.
1. High audience engagement
The hashtags on Instagram drive 12.6% more engagement than posts that don’t have a hashtag. Moreover, since Instagram is a visual platform, it easily attracts users’ attention, as many people do not read text posts.
2. Great starting platform
If you want to create Instagram content that pops, you can build and expand your business using the right Instagram strategies. You can quickly launch your business and market it successfully by getting likes and shares.
In addition, Instagram gives you an excellent opportunity to showcase your products and services for the whole world to see. According to Marketing In Asia, Instagram as a preferred social media to market your brand is worth considering.
- Instagram has 1 billion monthly active users.
- Instagram on Shopify: With the new business feature of Instagram having its own shop, businesses can also use the Instagram feed on Shopify to attract more customer attraction and reach.
- Over 60% of users log in daily, making it the second most engaged network after Facebook.
- 60% of Instagram users discover new products on the platform.
- Engagement with brands on Instagram is ten times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.
- Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users.
3. Build close relationships
When you share everything with your followers, you become part of their lives. It becomes a habit for them to look forward to your posts.
Additionally, it creates a relationship between you and your followers, which keeps them loyal to you. Just know who your audiences are, and create content that caters to their needs.
See also: Tools to Display Live Instagram Wall for Events
Tips to maximize your social posting
Here are the top 10 powerful on how to create Instagram content that pops we can use to maximize your social posting.
1. Know your audience
Knowing your audience is the key to connecting with them and building a very strong relationship. Pay attention to what your audience wants. Your audience’s behaviors and actions, even if they don’t express them explicitly, can tell you a lot about what they want.
Get insights from your social media analytics to learn what type of content they prefer. In Sprout Social Index, Edition XVII: Accelerate, found some disconnects between what consumers and marketers believe makes a brand a best-in-class social brand.
Consumers’ top priority is customer service (47%) followed by engaging content (46%) and transparency (44%). Rather than assuming what type of voice or content your customers might find interesting, use data to understand what they care about.
2. Be confident with your USP
Make sure to post content that YOU like and do it with enthusiasm so that it will make the maintenance of your page fun. Use hashtags to boost content discovery.
By using hashtags, you will be able to appear in the search results for said hashtags and on the Explore pages of people who have viewed or interacted with similar content.
In other words, hashtags on Instagram are a great way to boost content discovery and brand visibility.
3. Quality rather than quantity
Simply put, it’s better to post something that reflects your best work than to put something out there that is standard.
It is important to keep in mind that compelling content can expand your reach if people are inspired to share your newsfeed posts on their Stories.
Focus on creating content that’s worth sharing, not just liking, when thinking about how to market your business on Instagram.
4. Post regularly
Post regularly to keep your audience engaged without bombarding their feeds with flamboyant content.
While Instagram’s algorithm changes constantly, one thing has remained constant: engagement is a priority.
Engagement and visibility can increase when you post at the right time.
5. Engage with your audience
Just take the time to reply to comments and messages, thus helping build stronger relationships, loyalty, and repeat visits. You know, Instagram’s best practices include using games, contests, and challenges to generate engagement.
As they involve direct audience participation, these tend to be highly engaging. Your audience will be more likely to participate if you provide a reward with your contests and games since they can win prizes from brands they follow or that relate to their interests.
See also: How to Test Your Content Marketing Strategy with Social Media
6. Take good photos
The first thing we need to pay attention to use of natural light and pay attention to this when taking photos indoors. Lastly, always be sure to direct the audience to the subject of the photo. For most brands, your Instagram profile photo should be your logo. It helps provide credibility and allows visitors to see at a glance who you are.
7. Use editing software
Use editing software to get the most out of your photos. If you’re using images other than photos, like infographics or animations, make sure they’re crisp, clear, easy to read, and eye-catching.
Great photos are good, but if they don’t tell a story, or get viewers excited, they will not engage followers.
8. Create amazing text
Use emotional, fun, and intelligent text to bring your posts to life. Use Tags to get additional impressions for promoting your page.
You can easily add animated text and pop-up sound effects and music for a strong call to action.
9. Create a fun theme
we can create a fun theme, so many people can find our Instagram page. Creating a consistent Instagram theme for your feed is very important if you want to attract more followers and engagement. But with so many Instagram themes to choose from.
10. Plan ahead
This way, we can set up great posts and organize your content so it doesn’t clash or seem repetitive. You can save time on Instagram by scheduling posts in advance so that you can focus on what’s important.
Scheduling tools become more useful as your Instagram marketing efforts become more complex. There is no difference between managing a small business or a global team.
When you automate some of the grunt work, you can plan, craft, and share consistent, high-quality content.
See also: 8 Tips and Tricks: How to Sell on Instagram with Carousel
Create Instagram content that pops is a widely used social media marketing platform for old and new businesses. Pictures and videos keep the followers interested and engaged as a visual forum.
You can upload different videos on Instagram using the correct Instagram video editing software. Images are also a good way of promoting your channel, and you should interchange the type of content you use.
Instagram videos and photos don’t have to be high-end productions as long as they are good content. You can use the platform to give your audiences a sneak peek into upcoming products, run contests, announce new products and services, post video tutorials and do so much more.
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Victoria is a content manager at Movavi. She specializes in writing user-friendly content and researching complex marketing, social media, and blogging topics to make them easy to understand for other people. ᐧ