Every single day, Google processes almost 7 billion searches. For your content to appear on the top of these searches, it has to be seen by the search engine as beneficial for the searchers. The official Google recommendations are that your content is:
- Informative and useful
- Credible
- With a higher value than what other sites offer
- High-quality
- Engaging
Besides all this, there is a technical side to content creation that cannot be dismissed. You will need to do several things for high rankings like creating optimized content, including the following.
Perform keyword research
Choosing keywords for your website is the very first step in proper SEO content creation. Without it, you might be covering topics that are of no interest to your target audience.
Some of the important things to take into account when you choose keywords include:
- Use proven research tools.
- Focus most of the content on long-tail keywords.
- Do not use highly competitive keywords that have really high search numbers.
- Make sure the keyword matches the topic.
Even if you get high SEO positioning, it will still be worthless to your business.
See also: 3 Factors to Consider When Choosing an SEO Agency
Focus on readability
A very important part of content creation for SEO purposes is formatting so that readability is as good as it could be and developing the outline. And it all starts with formatting the core content. This helps you to break down the content into smaller chunks that are easier to digest.
Remember that online readers do not have a long attention span. If the article is a huge paragraph, it is not at all attractive.
The best thing you can do in most niches is to present the content in paragraphs of 2-3 sentences tops. Also, sub-headers are best when they are inserted every 300 words tops or so.
Readability is simply vital when your goal is to increase content engagement.
See also: 6 Steps You Can Follow to Get High SEO Positioning
Stick to the target keyword and topic
When you start to write the content, remember that you have to stick to the topic you chose. At the same time, you need to be careful with target keywords so they are included.
In one piece of content, never write about anything and everything. Targeting tens of keywords is a very bad idea. If this is what you choose to do, the content you create will not be relevant and useful, which is what search engines want to see.
Focus on hyper-relevant content creation based on the keyword and the topic you chose.
See also: Implementing SEO on Websites: The Best Graphic Designing Techniques
Add relevant backlinks in the content you create
Read any article that ranks high in search engines and you will notice that it has several links included. This is because Google made it quite clear that one of the really important ranking factors is credibility. When you link to authoritative, trustworthy, and highly relevant websites, you can increase the possibility that the search engine will see the content you publish as being credible.
The only very important extra thing to remember is that you should also be careful with the words you will use for the link. They need to be completely descriptive and relevant to the page you send the visitor to. Usually, sticking to six words or less for the links is the best thing to do.
See also: What Is the Importance of SEO Content?
Final thoughts
It takes time for creating compelling and optimized content that is capable of ranking high in search engines. The tips above will help you to do just that but you still have to put in the effort. Choosing keywords and formatting the content, as a simple example, will be more difficult than you might initially think. Even finding backlinks can be a little difficult. Take your time and you will be successful.
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