The past two decades have seen unprecedented changes in the field of work and labor. Switching from physical to digital products, such as NFTs, selling social media accounts, and getting paid to post on YouTube and Instagram were unimaginable just a decade or so ago. Add temporary work from home and home-based positions, as well as online schools and training, and you get a job market that nobody could have imagined. Among all these, the field of digital marketing is one of the more prominent ones, as it is wide in scope and as it supports the growth of all the aforementioned online and digital solutions. Let’s have a closer look.
What is digital marketing?
Digital Marketing is a subfield of marketing that deals with marketing any kind of product or service (not only digital) on digital platforms, such as social networks and any other kind of Internet-based platform. Digital marketing is a large field, so there are different forms of digital marketing:
- SEM – Search Engine Marketing,
- SMM – Social Media Marketing,
- Email Marketing – consider cold email marketing as a separate subfield,
- Content Marketing (and other similar products, such as writing apps), and
- Coordinated or Inbound Marketing – a combination of all of the above.
Do I need a degree to work as a digital marketer?
As digital marketing is a relatively new field, there is very little formal education and a few degrees that you can earn to start working in the digital marketing sphere. A common career path to digital marketing involves getting an MBA degree, although even this is not necessary at all times. The truth is that most digital marketing agencies provide their training. A specific skill set may be all you need to ensure you get accepted into a digital marketing agency.
Why not get a marketing degree?
The thing is that the field of digital marketing is both new and developing fast. In reality, the knowledge you get as a part of your digital marketing degree is purely theoretical, and besides some practical, in-field work, many digital marketing degree owners decide to establish their digital marketing agencies and try their entrepreneurial spirit. This also allows for experimentation and further development in the field.
Besides this, there are other reasons you may not want to pursue a digital marketing degree:
- Digital marketing degrees are expensive – with the cost bracket of tens of thousands of dollars per year of studies,
- Employers do not seek degrees – they seek experience and knowledge as well as (people) skills,
- Bootcamps and online courses provide a good starting point in ensuring a good and stable career,
- The developments within the digital marketing field occur simply too fast – by the time you have finished your studies, most of the knowledge will be outdated. The reality is that most Universities provide education for job positions that will be completely obsolete in a matter of decades.
How to get a job in digital marketing with no degree?
This should not say that getting a digital marketing job is as easy as showing up for an interview. Quite on the contrary, the skills needed are large and may differ from one employer to another. While GrabMyEssay can take care of your cover letter or application letter itself (depending on where you live), you should consider mastering at least 1-2 of the following:
- SEO field, both on-page SEO and off-page SEO,
- Digital technologies,
- Software solutions used in the field, such as SEMRush, SurferSEO, Google Analytics, and others,
- Having previous experience in a similar job position – ask volunteer during your studies, find clients on platforms such as Upwork or Freelancer or establish your own Instagram, TikTok, or other social media platform channels and see where you can take them.
See also: The Importance of Design in a Successful Marketing Strategy: 10 Crucial Tips
Final considerations
A digital marketing career is not difficult to get into, but staying in the field can take a lot of energy and time. For this reason, you should set yourself up with a good base, but also understand that a digital marketing degree is not essential in taking up this career path. Rather, focus on your soft and hard skills and ensure you have a valid base when applying for a digital marketing position.
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Joanne Elliot believes that it is the education outside of formal institutions that you can truly benefit from. It is this kind of education, arising from your interests that can set you up for success early on. Indeed, she is an avid reader and tries to marry her interests and job day in and day out.
