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Digital Transformation in 2023: Why Marketing Should Lead It

Ulfah Alifah
Ulfah Alifah
digital transformation

Table of Contents

There are many things happening in the business world these days. One that cannot go unnoticed is the digital transformation that is slowly changing how businesses operate. If you run a business, digital transformation is the one thing you must welcome in 2023.

However, successfully transforming your business digitally isn’t easy. You need to focus on different aspects of your business, especially your marketing. This article is the ultimate guide to what you need to do to lead a digital transformation in 2023, more so in marketing.

Below are some things that you should know about this topic. 

Marketing in the Digital Age

Finding the correct path to digital transformation as a business owner can be daunting. We have already mentioned that marketing can lead this path for a business. However, it can be challenging to know how exactly you can ensure digital transformation works for your business.

There are a few things you must know to ensure your business evolves and thrives. One of them is that marketing has changed in this digital age. Integrating marketing into your digital transformation efforts then you need to consider learning how this can work for you. 

What You Should Know About Marketing in the Digital Age

Well, marketing is changing in a wide range of ways. Moving from manual and conventional ways of marketing to more digitization has been the highlight of this journey. If you run a business, it will be vital to ensure that you invest as much as you can in your marketing.

The first step should be to create a digital marketing strategy that will work well for your business. You cannot take your marketing to the next level these days without a clear direction on what you want to do. This is why a good strategy is important on this journey.

It will help to invest in tools that will enable your digital transformation journey to go well. If you are wondering what kinds of tools are needed, then a website should be top of your list. A professional quality website can be an excellent marketing channel for your business.

However, you shouldn’t stop at that because you can also invest in social media pages. It will be easier to realize the growth you desire if you market on the right channels. Start by doing a bit of background research on your audience to know the channels they use most.

If you find choosing the channels or marketing on them daunting, do not hesitate to outsource. It will be a good idea to try outsourcing to a startup marketing agency. It will be easy to ensure that your marketing reaches the desired heights if you work with experts.

Read also: DAM for nonprofits

Technologies Enabling Digital Transformation in Marketing

As we mentioned earlier, there are many technologies that are helping digitize marketing. If you are looking to kickstart a digital transformation that is led by marketing in your business, then it will help to learn more about the technologies that will help you succeed with it.

Source: Pexels

This section explores some important things that you must note about the digital transformation of marketing. It will be easier to lead a digital transformation if you know these technologies. Knowing them is vital, even if you want to outsource this work to a startup marketing agency.

Here are some areas different technologies impact:

Understanding Your Customers

You can’t lead a digital transformation with marketing unless you know who your customers are and what they need. However, the challenge for many business owners is knowing how to best understand their customers. You can use technology to ensure you do this effortlessly.

You can deploy tools that enable customer interaction in your business. A CRM is a good example of such a tool. It can help you gather important data for analytics from a wide range of platforms. Proper management of data will make it easier to lead a digital transformation.

Marketing Automation

Automation is an important thing to consider when looking to transform your business and take it to the next level. There are many areas of business that you can automate, and your marketing function is one of them. But then, you need to know how to automate it properly.

Well, adopting the right technology solutions can make it possible to automate your business’s marketing. You can consider adopting solutions that will help you automate your posts. A solution that will help you schedule your posts in advance will be a good pick.

Data-Driven and Personalized Marketing

Data is an important aspect of marketing, and you need to ensure that you leverage it well to ensure your marketing works well. It will be vital to ensure you focus on content intelligence, rate optimization, data-driven SEO, voice search optimization, and dynamic pricing.

It will be easy to personalize your marketing if you have the right information. This is one of the reasons you need solutions that will help you gather all the data you need. You can work with a startup marketing agency to ensure you easily personalize your marketing.

Improved Customer Experiences

You can ensure that you grow your business by providing the best customer experiences. It will be easy to ensure that customers have the best experiences using a wide range of technology solutions. This includes augmented reality, chatbots, and many more solutions.

It will be a good idea to ensure that you work with an agency that offers brand marketing services. You can use the solutions we have mentioned, but maximizing them might not be easy. Working with an agency that has the right experience will make this effortless.


Marketing is undoubtedly an important part of any business. It is vital for you as a business owner to invest in this area to spur growth. However, marketing does more than help you grow your business. It can be central to leading a digital transformation, especially in 2023.

If you run a business, it is time to start planning your marketing to ensure you get these benefits. One of the best ways to do this is by working with a marketing agency for startups. A startup marketing agency will make it easy to improve your business’s marketing efforts.


  1. What does digital marketing mean?

It is the use of internet-connected devices to create connections between businesses and prospects.

  1. How long will it take to see results?

Growing your digital marketing is a process and if done well you can get results within less than a year.

  1. What KPIs should you look out for?

The most important metrics for measuring digital transformation include traffic generation, conversion rates, and even marketing costs.

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