Top 9 Instagram Growth Hacks for More Engaged Following
When it is about social media, Instagram is one of the most prominent players. With billions of people using the platform actively, businesses worldwide make use of this social media channel.
On Instagram, everyone wants to have a greater number of followers. However, too many followers can be meaningless if they are not interested in your brand or what you say. So, it is essential to focus on having a more engaged following.
It may seem to be very easy. However, many people do not have any idea as to where to start. Are you wondering how to achieve a more engaged following on Instagram? If yes, here are the best 9 Instagram growth hacks for an engaged following. Let’s dive in!
1. Leverage Instagram Stories
The craze for Instagram stories cannot be overlooked. According to stats, more than 500 million users regularly show an interest in Instagram stories. That is nearly half of the total user base of the social media platform.
So, if you want to engage your followers, making the most of the story feature on Instagram is one of the best ways. Even though the stories remain for just 24 hours, they can have a massive impact on your target audience.
You can use Instagram stories in several ways to offer a glance at the behind-the-scenes of your business. One of the ways is to run a poll on an exciting topic. You can also run Q&A sessions to allow your followers to interact with you effectively.
It is an excellent opportunity to communicate with your followers and customers directly. Running quizzes and emoji sliders can also be other ways to increase engagement on Instagram.
2. Use Instagram Reels
If you are not using Instagram Reels, you miss out on several opportunities. Reels are one of the best ways to catch your followers’ attention and enhance their engagement level.
Instagram reels can grow your reach much more than your expectations. It will increase your follower count and visibility and ensure a more engaged following.
For the best outcomes, keep the content of the Reels unique and original. Moreover, maintaining the Reels short can encourage more repeat views. Use trending sounds, popular hashtags, and relevant keywords to create engaging Instagram Reels.
3. Initiate an IG TV Channel
Not just Instagram Reels but IGTV channels can also help you reach more followers on Instagram. In recent times, there has been an increasing demand for video content. So, it would help if you prioritized the same.
The best thing about IGTV videos is that your videos will no longer be limited to just 15 seconds. You can create one hour-long video. Moreover, the video remains on the channel as long as you want. It doesn’t disappear like the Instagram stories.
Cross-promotion is one of the great Instagram growth hacks for a more engaged following. When you are determined to grow on Instagram, you must make the most of every opportunity available to you.
Start following the trending hashtags in your specific niche. Once you follow such hashtags, all the posts having those hashtags will appear on your feed. You can comment and like those posts on Instagram.
Moreover, you can also repurpose your Instagram videos and upload them on platforms like YouTube. You can also take your YouTube content and upload them on IGTV. It can provide your followers with unique content and enhance their engagement rate.
5. Make the best use of hashtags
Hashtags are one of the most powerful tools to grow your Instagram followers. The importance of hashtags cannot be undermined. However, you need to use hashtags very wisely for the best results.
Incorrect use of hashtags can do more harm than good. So, it is essential to be careful while using them. Try making more use of hashtags in captions instead of comments. It would help if you also created unique hashtags for your brand.
It helps increase brand awareness and attract more followers interested in your brand. Having unique brand hashtags can also make it easier for you to find all the user-generated content for sharing.
6. Collaborate with influencers
Collaborating with the top influencers can create a win-win situation for you. It can help you get more followers and ensure an engaged following on Instagram. If you want to collaborate without breaking your bank, it is best to look for micro-influencers.
The micro-influencers have a devoted fan base, and the partnership can prove to be beneficial for you. To find the right micro-influencers, search for the popular hashtags in your niche.
Take a look at the top content and check if you can find any account that works well for you. If you already have some influencers in your mind, you can start associating with them. Try promoting the content of the influencers to have a more engaged following.
7. Post exceptional content
If you want to have an engaged following on Instagram, the content you post matters a lot. It is essential to create and post content that stands out. If you are falling short of content ideas, you can research the type of content your competitors are crafting.
Analyze the content that gets the most comments and likes on Instagram and accordingly craft yours. When analyzing your competitors’ accounts, try to find out the potential gaps in the content they post.
This can help you develop unique ideas to craft engaging content from a different angle. Make sure to publish high-quality content with the right hashtags.
8. Engage with different Instagram accounts
To get more engagement on Instagram, you will also need to give engagement. The Instagram algorithm prioritizes relationships. It keeps a note of the posts you comment on or like and the stories you watch frequently.
The higher the engagement with others’ content, the greater the chance of your content appearing on the feeds of people. Make sure to invest time in responding to the DMs and comments on Instagram.
Even saying a simple “Thank You” can show people valued and recognized. This, in turn, can encourage them to engage with your brand more.
Encourage User-Generated Content
Encouraging user-generated content is another excellent way of achieving a more engaged following on Instagram. You need to brainstorm and find different ways to encourage user-generated content.
For instance, if your brand has a physical product, add a card with every shipment asking your customers to follow your brand on Instagram and share their experience. You can also host giveaways such as discounts or free stuff to get more user-generated content.
Having an engaged following on Instagram is much more than growing the follower count. It is mainly about having followers who are genuinely interested in your brand and what you share.
Leveraging these Instagram growth hacks can help you successfully have an engaged following on Instagram. If you haven’t tried any of these hacks, it is time to use them. Try out the growth hacks and see the outcomes they bring for your brand.
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Bhavik Soni is a Creative Writer at Auto Monkey. We provide an initial analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News, plus tips on Twitter, Facebook, and other social tools on the web.