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The Ultimate Guide to 20 Introduction Ideas for Presentation That Work

Nurma Febriana
Nurma Febriana
Introduction Ideas for Presentation

Table of Contents

Introduction ideas for presentation to capture the audience

Your entire presentation is successful when you manage to hold the audience’s attention, but some listeners will stay with you until the end and stand by what you have to say.

It’s incredibly embarrassing to present in front of a larger audience (e.g., at a conference) or worse – giving a sales presentation to a prospect.

According to Osmo Pekonee, the author and mathematician stated that

Good presentation….can be a pleasant experience, elegant appearance, memorable performance for the audience.”

A good opening will reduce your anxiety about building audience connections. Your audience will make an impression on you in the first 90 seconds, so you have to stand out.

A successful presentation catches your audience’s attention right at the start because a strong opening helps the listener stay engaged with the presentation throughout the exhibition.

Delivery and management of slides and content are also important.

During your presentation, make sure you greet the audience and introduce yourself by stating your name, your title, and where you work. You can also include a short biography, including any experiences you’ve had – this will help draw attention to your (credibility) ethos.

After that:

You introduce the title of your presentation/the question you are exploring.

It’s your goal that you expect the audience to have, and vice versa. It will benefit from your presentation.

If necessary, you can explain to your audience when you should ask a question – some speakers set aside a specific section for Q&A, and others prefer the audience to ask questions when they’re thinking about it.

Most importantly, now is the time for us to focus more on the introduction ideas for presentation.

Why should you focus on introduction ideas for presentations?

Because a lot of research shows that if you can interest someone directly, there’s a good chance they’ll listen to the rest of the display. Otherwise, the majority of listeners will focus on something else.

This article will look at some exciting and proven ways to engage your audience.

Introduction ideas for presentation

Hopefully, these ideas can be helpful for you:

1. The what, how, and why

It is a more ‘traditional’ approach to opening a presentation, but you can deliver in a way that makes it relevant and exciting by telling them what you will do and why. Being a presenter should focus on the “what,” “how,” and “why” of doing a presentation.


“Hello, I’m here today to talk about targeting your customers and the tremendous increase in sales; then I’ll show you why current methods don’t work, what my alternatives are and how surprised I will increase sales and reduce staff costs achieved.”

For another example, you are giving a presentation on “The Benefits of Remote Work” and how to combine it using technology. You should add a few slides explaining why there is a need to work remotely. It will give a lot of context to your topic and help listeners understand your solutions more clearly.

2. Stimulate original thoughts

In this approach, the first word is “imagine…” or “assume.”

You can start your conversation by asking your audience to imagine a scenario that relates to the core idea of ​​your presentation because seeing the topic from their point of view can help the audience relate much better to your narrative. You can do introduction ideas for presentations if you don’t introduce yourself first, but ‘hit them’ with this statement first.

For example, you could ask the audience to imagine eating their favorite food. Then, you follow up by introducing a new app to bring you various international cuisine items at low prices. With this app, your listeners can visualize the benefits they can enjoy.

For another example, suppose you ask the audience to imagine being a computer research student. To reduce your equipment downtime by 10%, what is the impact on your profits and productivity? My name is, and this is what I have seen in my research”.

You need to know that emotions are a great way to ensure that people will continue to listen because they are now engaged in what you have to say. You can also use this technique to evoke certain emotions. Usually, the feelings you are experiencing about the same thing.

3. Use attractive visuals

Attractive visuals include introduction ideas for a presentation that you can do using eye-catching visuals at the start. These ideas can be videos, intuitive charts, or even infographics. But it takes less time and cognitive effort for the average viewer to understand something visual than just plain text.

Showing a video is also provides a solid opening to your presentation and gets people to pay attention before you start speaking.

For example, you will be presenting climate change and its effects; then, you can show a video about its impact on wildlife.

4. Interesting start

You can build intrigue at the start to incorporate your ideas and get your participants thinking. With this approach, you can place a single word, number, or statistic on the first slide of your presentation, helping to build curiosity among the participants and stimulating discussion.

Also, You can show a figure when the audience calms down instead of the opening title and name slide. It ensures that the audience has built interest in what you have to say by trying to decide among themselves what the numbers/stats have to do with it.

The rule of thumb is that your stats should relate directly to your audience and your main presentation goal/message.

For example: 

According to a 2011 document, 3.6 million British children live in poverty, equivalent to 27% of the child population of more than 1 in 4. You are using 3.6 million as your statistic is too big for you to put into context most of the time. People, but 27% or 1 in 4 are manageable. You can also directly connect with the audience by telling 400 audiences that this means poverty affects 108 of them or get 108 of them to stand out as visual representations. 

Don’t use statistics or detailed data, especially in the introduction, because you can lose your audience.

5. Use strong quotes

You can add great quotes that are relevant to the topic of the presentation and can add credibility and context to the message you are trying to convey.

For example, your presentation slides can be helpful as an opening slide for an advertising agency promotion.

You can show photos instead of text when you quote. It will help viewers:

a. Understand the quote

b. Remember the quote

c. Engage their imagination for a more significant impact

6. Be a storyteller

Be a storyteller included in the introduction ideas for presentations. You can start your presentation with a story to highlight why your topic is essential. Use stories that relate to your presentation and why you are presenting on the matter. You can tell a short, memorable anecdote from your life experience to grab the audience’s attention because humans are generally storytellers.

7. Ask thought-provoking questions

Introduction ideas for presentations are questions. Because questions can get the speaker and audience to know each other better before the presentation.

There are three different types of questions:

a. Direct questions that require immediate answers. For example, “What would you do in this situation?” It’s mentally stimulating for the audience. You can pass the microphone and let the audience come to the solution you want.

b. Rhetorical questions do not require answers. The goal is to emphasize an idea or point. Rhetorical questions grab the audience’s attention, form an opinion, and lead them to agree with the core message of your presentation. For example, “Is the Pope Catholic?

c. Loaded Questions contain assumptions to encourage the audience to provide specific answers, which you can then correct to support your point.

The audience will generally say that they are happy. For example, you might ask, “Why does your amazing company have such a low incidence of mental health problems?” After receiving an answer, you might say, “Actually, it’s because people are still reluctant and too shy to seek help for mental health issues at work, etc.”

8. Engage your audience

You can engage your audience by asking questions. For example, you can ask questions like, “how many of you had breakfast this morning?” You can then come up with the statistical insight that “1 in 5 working professionals skip breakfast and start the day with unhealthy habits.

For another example: 

Insert a slide with the statistics you want to relate to and ask the audience, “hands up, y’all, slept well last night”? then you introduce your statistics “with an estimated 1 in 3 people in the UK suffer from insomnia, and I/my team have been researching ways to reduce this number, which is great news for those of you who don’t raise your hand. !”

Some openings are better than others because they depend on your style, topic, and audience. However, the central premise remains the same: your introduction must capture the audience’s imagination, make you stand out from the rest, give the audience a reason to listen to you, and support your main message.

9. Start with a challenging title

To grab your audience’s attention, use shocking statistics or surprising claims. These introduction ideas for presentations are similar to starting with a question—make sure they relate directly to the topic of the display and support the message you’re trying to convey.

You should include sources of information to have statistics as they help increase the credibility of your presentation.

For example, statistics about the increase in e-waste will make the audience follow up on messages about e-waste recycling.

10. Start with a joke

Introduction ideas for the presentation are jokes. A trick to introduce the topic of your presentation and generate positive feelings among your audience and help hold their attention during your presentation. Humor is always an effective way to lighten the mood with your attendees. This humor includes in the introduction ideas for presentations.

11. Shock the Audience

There are many ways to shock your audience – you want your audience to stay engaged because they love the surprise. The shock should match the purpose of your presentation and your audience and have the effect you want your presentation to have. For example, you can show a funny video, use props, start by talking to the audience, make fun of something, etc.

12. Start your presentation on the future or the past

When the speaker tries to get the audience to take action by talking about possible futures, we call it deliberative rhetoric.

You can also generate a similar reaction from your audience by talking about the past or things that didn’t work out (a lesson learned). For example, you can remind your audience about a country developing economically or when something went wrong that caused the country to experience economic turmoil.

13. Share personal stories

Introduction ideas for the presentation are sharing stories. Audiences love hearing stories, and they are even more interested when the story is directly about you, the speaker because they get to see the human side.

You can tell a funny story if it makes you feel more comfortable, and because you’re telling a personal level, you’re less likely to be misinterpreted than telling a joke.

It would help if you considered telling a story about a mistake you made or when life didn’t go well. The more your audience engages with you, the more likely they will stay engaged in your presentation.

14. Point out their problems or opportunities

An introduction idea for a presentation is to position yourself at your audience’s pain point. It’s also a way to get their attention because you’re triggering an emotional reaction.

For example, you might ask, “Do you find it difficult to stick to a healthy diet?”. With that question, your audience will stay engaged because the audience wants to know about the solutions and opportunities you offer.

15. Welcome them with thank you

You can greet your audience with a thank note, show sincerity and appreciation, and build a sense of community with your audience. An example is welcoming the audience by adding a thank you for the opportunity to talk, throw, or share. It is included in the introduction ideas for presentation – making the audience welcome the presentation material.

16. Eye to eye contact with audience members

Start this early in your presentation by speaking directly to several audiences to avoid nervousness. It would be best to talk to different people in the room, and everyone will think you were talking to them directly.

17. Project and speak from Gut

Speaking from the stomach (not in a low tone/from your throat) will add volume and breadth to your speech.

Finally, this will help retain and capture the audience. Jare the audience can’t hear you, you’ll miss them. You can use this technique as an introduction idea for presentation.

18. Memorize your first opening sentence

It’s generally not good to memorize the entire speech; you need to remember the first 4 – 10 sentences. The goal is to allow you to feel confident and ride a wave of confidence as you continue your presentation. The best presenters usually practice and memorize the beginning and end of their speech. This professional practice includes in the introduction ideas for presentations.

19. Know your prospect

it would be best to understand that your prospect or audience’s current state, perspective, wants, and needs are critical.

To analyze prospects, you can send them a pre-assessment before your presentation or survey containing what they want to see, learn, and what keeps them interested, or you need to get their attention and interest.

20. Know when to stop

It’s a good idea to pause to bombard your audience. It’s also an indication that you want to give your audience a break. For example, after a round of applause or before speaking, take a three-second pause and then observe the expressions on your audience’s faces.

See also:

Top Tips To Help Plan Your Marketing Presentation

20 Books about Presentation Design

Data Presentation: Best Ways to Display Data Visually in 2022

The Easiest Ways to Improve Your Classroom Presentation Skill: Try Free Online Resources Too!


You can use throughout your presentation to engage and persuade your audience, including introduction ideas for presentation. Try different ideas to find out what works best for you and practice as much as possible. With a solid ripe opening, you won’t feel nervous for the rest of your presentation.

As a suggestion, when you write your introduction/opening, rewrite it and edit it until you like it. Then don’t forget to practice giving it hard. Practice again. If necessary, record your voice and listen. Make adjustments and train the new version. You should be able to say it without looking at your notes. You’ll have an excellent opening for your presentation when you have done it!

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