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5 Simple Localization Strategies for a Global Website

Guest Writer
Guest Writer
simple localization strategies

Table of Contents

Localization is super important for companies striving to establish themselves as global brands that are capable of adjusting and adapting to local needs that vary from country to country and market to market.

While most companies understand and appreciate the need for localization, many seem to overlook the important aspects of simple localization strategies. 

Some think localization is all about translating the website content into a local language.

Others fail to see direct linkages between localization and greater e-commerce and personalization opportunities.

Check out our 5 simple localization strategies for a global website to make your messages and marketing content relevant to local contexts.

Research local culture

Take the time to learn as much as you possibly can about the local culture, customs, customer behavior, and all the forces that drive that behavior.

That is your key to understanding the needs and wants of those whose actions will tell you a lot about the effectiveness of your website content in a given context. 

This is an all-important step that will inform the efficacy of all the other steps. Make sure you get it right. Use both local and internationally available resources.

Compare and contrast findings and recommendations, and pick those that seem right for your content.

Plan for it

Develop a detailed plan on how you will adapt your content to local audiences.

What works in Europe might be a total misfire in South-East Asia and vice versa. 

Be purposeful about the steps you must make, make your plan time-bound, and set specific targets and milestones for monitoring purposes.

Adapting your content to local audiences is crucial. Engage with local customers in a way that is based on locally tested methods and tools.

Avoid linguistic faux pas

The last you would want is a series of linguistic errors, inaccurately translated material, or culturally irrelevant messaging.

Avoid the embarrassment by hiring top professional translators at Is Accurate who will provide reliable translation services.

They have years of experience in translating complex material, and they know what it takes to make it culturally relevant without losing either substance or intended messages. 

You will be pleasantly surprised to see how locally relevant content ends up reinforcing your global image. Indeed, you can go global by acting local.

Set up a team

Get together a strong team. Include those who are familiar with the local context and who preferably speak the local language.

Get as much diversity as you can. You need marketing experts, entrepreneurs, and outstanding translators and editors.

In the best case, you would want to have an international team, including locals, to maximize synergies and shared knowledge.

Involve locals

Get locals on board. Their views, insights, and tips might be those critical pieces that might have a catalytic effect on making your website content effective and productive.

It is common knowledge that translation can help startups succeed, so don’t be lax about the quality of content you post in local languages.

You can use your in-house language experts to double-check the translated material you will be getting from professional translation agencies.

At the very least, hire a local editor to put the finishing touches on the posted material.

See also: Website Localization Is Important to UX Design

Bottom line

By implementing our 5 simple localization strategies, your global website will often be driven successfully. Therefore, it is of utmost importance to build a robust understanding of the local context.

It is this understanding that will drive your decisions about adapting the content of your global website to the needs of local customers.

Invest in proper planning, get local talent, use professional translators, and make your localization efforts as successful as your website.

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Joanne Elliot is an acclaimed writer and successful entrepreneur. She has worked for several world-renowned companies that have proven to be instrumental in tailoring their services and products to local market demands. Joanne enjoys sharing her expertise with both professionals and casual readers interested in making globally successful business initiatives locally relevant.

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