What are the key components of a Landing Page design? If you want to design great landing pages, and by that, I mean landing page design that converts, you will have to use these five essential things that we’re going to break down in this article, including examples.
The definition of a landing page
The difference between a landing page and just a typical website is that a landing page is usually a page where you directly send traffic to because you want to convert or achieve something like sign up, you want them to buy, and usually, you bring people in from either ad, or you have some funnel that drives traffic into this page.
The 5 critical components of a landing page design
This is not your average website where you’re showing everything. This is a specific page with a particular goal. Now in this goal, if you want to make sure that people convert to the action you want, you will have to use five elements on this page.
1. Value Proposition
The first one is to have a clear value proposition. You have to explain to people what’s in it for them. If this is not clear and powerful, they will move on to the next thing, so clear value proposition.
The next thing is you need a solid call to action. It would help if you told them what to do. For example, click here, sign up, or leave your email. If you’re not clear and upfront and do not tell them what you want them to do, then most likely, this thing will not happen, so you’re going to have a clear call to action.
3. Maintain Attention
The third thing is, you need to keep them focused. People lose attention if you’re going to show them everything that you have. If you’re going to tell them all the tiny little details, you’re going to lose them. On landing pages, we’re keeping people focused by limiting a lot of stuff.
The fourth thing that we’re talking about is the visuals. You always want to show users some image, and that image is hopefully is going to explain to them what they are going to get or what they are signing up for. So, it has to be a clear image. However, it’s also great if that image can also invoke emotion to take actual action.
5. Social Proof
The fifth thing of the key components of a landing page design that you’ll need is probably some social proof and by social brief, I mean, show an example of other people who else is using it. We as people believed that if many other people have used this or bought this thing, then you know it’s probably a good thing.
We should try this by adding logos, numbers, testimonials, or social proof on a website. It’s going to increase the likelihood of people taking action. So, let’s see some landing page design and see how these elements play in different landing pages.
Example 1: Shopify
Let’s start with Shopify now.
This is probably where they’re sending people from ads into. This is not the whole Shopify website. We talked about focus, and there is no navigation and other pages here because this is a very focused page.
You know what they do, and you know why you want to do this. If you’re going to sell online, then this is your solution.
Then the following line is trusted by over 1 million businesses worldwide. Remember we talked about social proof, here it is in the big kind of subject.
Then what we have here is to leave your email and start your free trial. A clear call to action with an image here. What do we see in the image? So we see kind of a shop, some analytics, graphs, and a shopping cart, so we know this is an e-commerce website.
So basically, they’re saying that if you want a great eCommerce website, then sign up with us. If you scroll, then you will see some benefits, features, and logos. This is called social proof.
Example 2: Webflow
So, the next one is for Webflow.
This is their website, which includes manymuchff, but if we break down just the top of the website, there is no navigation. We don’t see any of the other pages. We see you get started a call to action.
Their value proposition is to break the code barrier, and they explain it at the bottom of a value proposition. In the visual, they’re showing you how they’re building a website, a little bit of the UI, and then lots of logos of big companies that you know.
So again, clear focus, value proposition, call to action, and social proof. Now, if you keep scrolling, you will move to the standard website, where you’ll see other stuff, but if you break down, the top of the website was built to be kind of a landing page experience.
Example 3: Netflix
The next one is Netflix, which again is netflix.com. This is the main one, but they’re treating it as a landing page, so again no navigation at the top.
Then we have the value proposition.
And then a big kind of subscription section where we will give our email and try it for Netflix price and in the background, we see the image which shows you the grid of a lot of movies and series.
At the bottom, you will see the FAQ section, which will help them kind of sell. They do not use social proof on this page but perhaps just because Netflix is so giant, and they don’t feel like they need social evidence at this point. But they did build it as a high converting landing page.
The last touch
We hope that those 5 key components of a landing page design are beneficial for you, and you’re going to note these five elements and use them in the creation of your next web design project.
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Ramzan writes this article. He is a digital marketer and is a freelancer for over seven years. And also has a blog called Itstechable, where he writes articles about SEO, Freelancing, and Web design.