12 types of clients in sales we have dealt with in this agency. Clients, clients, and clients. What kind of designers haven’t tired of hearing it? It’s sarcastically accurate to express their day-to-day mental faculty.
Back then, the word ‘client’ was familiar with ‘doctor,’ ‘disease,’ etc. Most of us assumed that the clients are a person who takes a medication in the hospital. But now, the status quo has got flipped. We can associate ‘clients’ (either as a person or a terminology) with the creative industry, where designers and artists play a significant role. Then there, we have no longer depicted clients as someone with illnesses. More than that, clients are somebody with problems in a larger, broader context. This particular shifting of meaning, speculatively, has the bottom line out of the formidable use of the internet and digital of things.
“People won’t go to the doctor if they get influenza, but Google.”
No wonder millennials choose learning software and stuff because they smell dollars on it. Scared not, it merely indicates that ‘internet product’ provides easier access to solve problems. The Internet is a way to attain comprehensive information at no cost. And that is what the clients need. Since the internet acts as our caretakers, which is a bit naïve to say so, shall we worry more?
Consumed by untrustworthy content is another nightmare we don’t want to imagine. Therefore, aside from credible information, a well-made blueprint of visual design is crucial. Developers and designers altogether should accomplish this very thing as the end place to determine a content has an excellent result or not.
Compared with seeing and understanding, designing is on a different level. Creating an informative and useful interface for clients (read: internet users) needs a million trials and errors. Maybe, you’ve understood this trouble if you happen to be a designer.
In contrast, a client bitterly seeks for a result, with faster-better quality, as if nature for them to have such demand, pleasing everyone all of the time. Another bitter truth: they won’t give a sh*t whether you have no capability more after undergoing worldwide company’s projects or whatsoever. Clients egotistically don’t investigate your curriculum vitae, and sometimes it seems like they want to fool around. Dictating. Difficult. Deranged. Nothing’s better to describe them.
RRGraph, though it covers the PowerPoint market, is no different from another design agency in which they should run disagreements about things they do. Heck, we can’t ignore such bizarre unless we’re willing to face more problems.
There are many people, and we can’t force everyone to be the one type we prefer. We think that everything is still under control, with such exceptions, until our clients show up the red flag. Often, we need to be strong in handling unpleasant attitudes like public shaming, personal insults, payment refusal, and so on. Ok. Enough for complaining. Because regardless of our life is so umami, it’ll still throw us a lemon at some points. Hence we always need to get ready.
We won’t keep our experiences alone. Here you can check 12 types of clients in sales we grapple with:
Types of Clients in Sales 1: Think before they move
Just by looking at our portfolio and profile, this kind of client already knows what to expect. They either use our service for genuine intention (seminars, meetings) or resell our works to another client. Those resellers we called as a 3rd party. And is quite a common method in businesses. Nonetheless, most importantly, they acknowledge where the order gets through, and this affects how to measure the quality and estimation of our works.
Since this kind of client knows their order, they can simultaneously compensate for work that takes more time to finish quickly typically, once we make good contact, the habit of returning to use our service and be the long last ones.
A design agency will need loyal clients with its service to keep everything running in line that can’t otherwise be run but by this client category.
Types of Clients in Sales 2: Geographically not too far from us
Since our industry runs on the internet, handling clients who live abroad has become a new normal. Yet, we still find it challenging to get in touch with those living on a different continent. Let’s say America. Do you know how far we are from them?
Not too far. We only need to drill the Earth’s crust to the core and get into its opposite part. It’s not that far that when it is 8 a.m. on the 4th of July, they’re still living at 8 p.m. on the 3rd of July. Working in contrasted hours with our lovely American clients makes us think double through the process. This is what they usually say, “We want our presentation to finish when we wake up tomorrow.” At the same time, there’s another presentation order from a Singaporean client whose country is neighboring us, and he also needs the project urgently. If this occurs, who the hell do we have to prioritize first? We hope we can find a better scheduling system to overcome this time of differentiation.
You might be wrong to think it’s better to live on the round-shaped Earth because we believe it is better to live in the flat one.
Types of Clients in Sales 3: Don’t know how much money in their pocket
This one is the silliest on the list. Our service ranges at $3/slide. Meanwhile, our ready-use template is $15/item. Imagine if there’s this guy who wants to redesign 100 PowerPoint slides, and what he’s got is just $50.
Afterward, which is pretty common, this one client will start arguing about our price. He uses his words like he deserves to get the best result at the cheapest cost. This kind of client is so tricky. Hitherto we frequently, negatively make clear that they just hit us for the sake of making price comparison. We have no problem with that. Still, you may check in the whole internet world, and we promise that the average price you get in PowerPoint sort of agency will be around $15-$19/slide! And again, if we meet this one client category, they’ll still be obstinate to do such pointless negotiation.
We need a clue: How can they have tremendous stamina to bargain while they don’t even know how to count their own money?!
Types of Clients in Sales 4: Know to whom they will speak to
They have a background as a seminar speaker, a lecturer, a workshop facilitator, and some sort who face the audience directly. They acquire reputation, connection, content, and foundation for a presentation’s technique for a professional speaking career.
Figuring that we’re not keen on public speaking will eventually benefit us once they pull the feedback. At some points, their feedback gets pretty harsh, and they throw criticism like, “Why do you apply those vector icons? Why is the font so small? My audience won’t be able to see them!” Our designers will imagine like they have to present in front of a human, not a computer and its software, in a more straightforward scenario. Then there their design concept will have a more humanistic approach.
We sometimes need cruel yet constructive comments rather than adorations which can lead us nowhere.
Types of Clients in Sales 5: Hesitate to hit us on holiday
Living in tropical islands meaning that we have never ceased out of summertime. This leads us to wonder how seasonal breaks have shifted our clients’ habits. If they don’t tell, or when we’re just too lazy to reach them, we’ll never know in case their company is hibernating in winter or taking a jet plane to Hawaii in summer. To us, there’re moments of not knowing what to be doing in the days we get if you have such a long weekend.
With the assumption that they’re still on holiday, we have a gut not to ruin it. And they might as well have the same gut. Don’t get it wrong, Mr. and Mrs. think that we have the same holiday periods as yours, because we don’t.
To every client in this category, keep in mind, it’s totally fine to contact us at that particular time.
Types of Clients in Sales 6: Love discussing their project
Sharing is caring. Once in a blue moon, there’s a client that openly discusses their project with us. They don’t see us merely as a designer but more like a business partner. When it comes to privacy, they don’t distance us from their data. And every one shall too because we guarantee the data of our clients with safety.
On the plus side, we can learn new pieces of stuff within the scope we design. If you’re a doctor, please tell us how you handle a patient. Or, are you a fashionista? If yes, tell us about the recent clothing trends. Lastly, if you want us to process the order instantly, you better not be hoping for a fantastic outcome. Preferably, we love doing something that takes more time and yet, in return, is more valuable.
To have an ongoing relationship with businesses, we shall trust each other, right? No one knows if a better opportunity will come after all.
Types of Clients in Sales 7: Give vague instruction
There’s this one who speaks with hesitation, in a manner like bearing late-night anxiety, and can’t think clearly. Often, this client gives a complicated, indirect want. For instance, we can catch them when giving this a mere instruction, “Can you make my presentation with pop style?”
My fellas, this client wants the pop style! By definition, Urban Dictionary describes Pop as horrible “music” in which teenage girls aged 13 and up sing about the hardships of love, and they don’t write their songs or music. There’re no real instruments, just a repetitive and chaotic electronic beat in the background with the girl continually going, “Ooooh ooooh! Oh Woah Woah Woah Woah, heee heeeeya-ya! Ooooh baby!” in between verses. Imagine if we make a design concept based on that super-multi-interpreted guideline imagine. It’s arguably a typical behavior of clients that are so weary.
Similar to the previous client category, this client is also keen to share their knowledge. Yet, the big difference is, everything they say is as clear as mud.
Types of Clients in Sales 8: Do us for granted
A project can go very smoothly until a client pushes for a refund. They claim that our work can’t satisfy them. However, no one knows what’s inside one’s head. Do they mean their dissatisfaction? Or they want to take us for granted?
For a service-based business, this mediocre practice is a common practice that needs to detect and avoid. The more this spoiled client delves with our company, the weirder they ask, and it possibly whelms controversy inside the team. Without pretense, we’re all don’t want to work 40 hours a week to be that poor for servicing them.
Thus, we must remember this saying in our head, “It’s better to starve alone than deal with clients who take the food right off your plate.”
Types of Clients in Sales 9: Appear-disappear of a sudden
The next expected behavior of clients is ghosting. They shut down communication with us without notice. Regarding this categorical client, they give another revision after a month we deliver the final result. It’s showing that they don’t care about their project that much. Hence they straightly accept our work without re-checking it and reveal some errors while presenting it.
As commonly happens, we’ll undergo another project in the meantime by sending critical info at the last minute, meaning that they break our timeline. And whenever we schedule calls for discussion, they reluctantly miss it. We’re getting old in the face, every day, there’s another new line, and this ghostlike client worsens the condition.
We never forget a client’s order, but we will be glad to make an exception in this case.
Types of Clients in Sales 10: Precisely crave perfection
PowerPoint is often seen as trash, an application that is impossible to showcase fascinating visual effects. Regarding its limited function as a tool to ease a presentation deliverance, not to create animation and graphic design in general.
Still, some people choke us with a hell of qualifications. Handling them, we can’t get a slight flaw in our design. They steer us through its tiny details that must have finished perfectly. For example, they want their presentation with morph, gradation, overlay, and another cool effect. Oddly enough, often, they don’t know what they talk about.
Well, probably they’re just caught by imposter syndrome as a newcomer in the design graphic world.
Types of Clients in Sales 11: Have tons of references to apply
Reference isn’t an instruction. Clients who send us to preferential design can help us create a breakthrough while researching their brand’s identity. They acknowledge that the creative process takes energy, inspiration is hard to get, and ideas are challenging to visualize. Sometimes they give us references out of their competitors, who run the same business model like them.
“I want something like Apple!” It might sound surreal for us to copy what Apple has done. However, at least, this client knows a sort of product to adapt. So far, we’re not skeptical with them because, in other meaning, they want to implement minimalist and futuristic concepts within their presentation design.
Now let’s do promotional stuff. Do you want something like Apple? We’ll make it happen!
Types of Clients in Sales 12: Passively so aggressive
The day couldn’t start any better with sunshine and green tea. Sorry, that’s a metaphor. Sunshine and green tea are great, but have you ever received a lovely compliment that can make you fly to cloud nine?
This last client category is good at it. They say they believe in our works and know our worth. “You’re so genius, please do me a favor with this and that and blah blah blah.” They’re not truthfully saying so, and based on our experience, they’ll whine about the final result. Those sayings are just a shadow to hide another intention.
Use your instinct, and two-faced clients are everywhere. To overcome it, we need one, and the only thing they can provide is their absence.
We’re not trying to educate you. And no matter how hard we implement the right strategy to transform our clients’ types in sales, bad things are still inescapable. More than five years on, we finally understand the service will fail if it doesn’t carry its value. This value should go with the client’s energy, and the way we acquaint that sort of deal is by making a handshake for agreement. “We want something from you, and you want something from us.” That’s a very economic principle which any kind of business needs to hold.
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