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Website Localization Is Important to UX Design

Guest Writer
Guest Writer
website localization

Table of Contents

Improving the user experience for the target audience must be the top priority for all web developers. Businesses attract new customers and retain existing ones by prioritizing maintaining a high-quality UX design. The most convenient way of doing this is by universalizing the experience of all users.

What’s that, you ask? Website localization is the process of concentrating global content on the local audience of a website. It includes all activities involved in translating standard content into local and familiar content to help users relate to it better.

Various factors like target country population, demographic portraits, consumer behavior patterns, and others can influence localization. Here are some reasons why website localization is important to UX design:

Larger audience

A well-designed website created by professionals helps audiences with intuitive navigation, automatically making their experience pleasant and effective. Less time is wasted when website design is done with localization in mind. 

If you need to localize a website, better leave it to professionals. The Word Point can deliver a stellar website translation that will fit a local audience. A localized website will resonate with its users and convert them into customers.

Adjusting your business’s website to the local language with local currencies, prices, shipping costs, and more helps users from different countries feel more comfortable using it. Unlike the global one-for-all website, the local website will consist of information that can significantly benefit the user and make them feel more at home using it.

High reach

An increased volume of website users leads to a higher reach, thus increasing the business’s chances of making significant revenues. Customers from diverse backgrounds find localized websites easy to navigate through, find what they want, and make a purchase. This improves customer experience, leading them to become long-term clients and use your services again.

See also: 5 Simple Localization Strategies for a Global Website

Improved customer loyalty

Apart from reaching an entirely new audience and attracting newer crowds to your business, sound website localization can earn the respect of your existing customers. These are people who have been using your products or services since the founding of the company.

Gaining the trust of these existing customers can provide your company with a solid base to expand from. 

Website localization shows customers that you will go the extra length to make them feel satisfied and at home, which improves customer loyalty and earns you a client for life. 

See also: 3 Effective Ways to Boost Website Traffic

The realistic and natural environment

Another significant requirement of a professional UX design is to allow customers to stay in the environment they are used to even while using a website. It is essential to help them remain in the environment they are used to being in while helping them settle into a simulated real-life and real-time situation. 

With online shopping, especially, localization is important to UX design. it is necessary to give the customer an engrossing shopping experience. By designing the website in the local language and listing products in the local currency, design can provide customers with a culturally immersive experience. 

See also: The 5 Most Important Website Design Elements

Brand perception

An effective way of improving brand perception among the public is to localize the website and app of the company. This target group usually consists of existing customers, potential customers, and people who may never use a product or a service sold by the company.

Consumers expect to access all product information easily through an easy-to-use interface. They also prefer having transparent and honest payment information that helps them get what they want. This is why website localization can help improve general brand perception among the public.

See also: Make Your Website Presentable with These Facebook Widget

Concluding thoughts

While investing resources in improving web design can seem like a waste, it helps a company set itself up for future success. In the day and age of technology being a part of our everyday lives, e-commerce websites must be built appropriately with decent website localization and translation.

Spend the time and money you need to make it the best website for your purpose while keeping in mind all the necessary aspects. 

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