E-commerce is unquestionably the future of retail—rapidly evolving and expanding. Customers’ needs and expectations are at an all-time high, despite the fact that they are purchasing online more frequently. There are multiple factors to take into account while developing a website, like SEO and landing page performance, but one of the most crucial aspects is the UX design. E-commerce App UX design must be implemented to create an e-commerce business focused on its customers’ needs.
UX design encompasses your website’s entire framework, appearance, and experience. The keys to attracting potential customers and promoting online purchases are an
outstanding user experience and a fantastic site design—these factors directly impact a website’s conversion rates and sales. Effective UX design has the potential to enhance conversion rates by up to 400%, and better UI helps raise your website’s conversion rate by 200%. Thus, UX design offers a chance to leave a lasting impression on an e-commerce website.
In today’s environment, consumers are driven to e-commerce sites for a more convenient buying experience that must be carried out wherever they are and whenever they want. If the user doesn’t find your e-commerce App design handier, they will probably leave. UX design has an impact on your search engine since Google prioritizes the most relevant and user-friendly websites.
Let us walk you through the essential UX tips for a perfect user experience—however, let us first understand what e-commerce user experience is.
What is e-commerce user experience?
A person’s feelings following the use of a product, system, or service are referred to as their user experience. The user’s experience after engaging with your e-commerce site is called the e-commerce user experience (UX). The goal of the e-commerce user experience is to understand the end-perspective user’s in order to choose the approach that will deliver the most straightforward, smooth, and easy-to-use purchasing experience.
It all comes down to how customers feel when browsing your online business and how simple it is for them to take the necessary action. To thrive in this competitive marketing environment, you must apply user experience design principles while creating your e-commerce website.
User interface (UI) vs. user experience (UX)
Many people mix up the user interface (UI) design and user experience (UX) design. The words are occasionally even mistakenly used interchangeably.
The user interface (UI) is the interface between people and computers. The user interface includes everything you utilize as a user. Examples of UI components include displays, noises, general style, and responsiveness. A sensitive approach to design that considers the end-users requirements and goals is known as user experience design.
User intent is satisfied by UX design, which complements UI design, which concentrates on interaction design and the visual components of an application.
6 UX tips for a perfect user experience
The importance of bringing people to a website is actually on par with the importance of turning them into customers. A consumer will quit your e-commerce website if it is unusable before deciding whether to make a purchase. Your website will always generate more revenue for your business if it is easy to use.
Let’s go into more detail about a few areas you must focus on to offer the greatest outcomes possible regarding user experience.
Implement best practices for UX surveys
Using UX survey best practices will help you gather precise consumer feedback and understand user behavior. They provide information on how customers use your product or service in their own words. As a result, you will get to know what works better and what needs modification—and then set priorities for making changes to enhance UX. A UX survey will provide you with crucial, valid user data to understand how people feel about their interactions and experiences with your product, thus allowing you to target certain pain spots and prioritize product enhancements.
Surveys allow you to make well-informed decisions on your solution, product, or feature, whether used to acquire open-ended insights or to validate and quantify with large numbers. To gather the information and user insights, you must focus your software usability survey questions on the issue you’re attempting to tackle.
The subject must be explored in greater depth by starting with closed-ended questions and moving on to open-ended ones. For instance, if you wanted to learn what consumers thought of a new product or tool, you must ask closed-ended questions like:
- Have you used the new tool/feature? (Write the tool’s/feature’s name)
- How simple was it to use? (On a scale of 1 (extremely difficult) to 5 (very easy).
After that, you must ask open-ended questions like:
- What are your initial thoughts about the new tool/feature? (write the tool’s/feature’s name)
- What one aspect of the new tool/feature do you wish to change?
Asking questions to assist you in identifying your users’ pain spots will enable you to learn about the roadblocks they are facing and take appropriate action if you still need to learn the issue.
Making the shopping process efficient using a great user experience
An e-commerce site only has seconds to make a favorable impression due to the short attention spans and high expectations of online buyers. In order to get the necessary consumer confidence and approval necessary to turn site visits into purchases, it is crucial to streamline the navigation of a website, maintain the content entertaining yet professional and simple, and provide corporate information.
The content that UX writers provide helps users navigate the product and assists them in developing the brand language through which the product communicates with its consumers. A writing course that trains in the art of crafting text is the best way to produce content for the user interface of digital products. Microscopy, a significant component of UX writing, and knowing how to create content that facilitates users’ intuitive usage of a digital product or service are the critical areas of attention for UX writers.
Simple to use landing page/homepage navigation
Users who have more options will take longer to finish an action. With this regulation in mind, the essential factor that aids in guiding consumers on the proper path and assisting them as they navigate through your product catalog is navigation on an e-commerce website.
Potential customers will leave your website if they are unable to discover what they need there promptly. Streamlining the menu reduces the number of clicks consumers require while looking for items. Make the titles of the categories and subcategories straightforward and unambiguous.
Create first for mobile
It is now more than just a best practice to have a responsive design that functions equally effectively on mobile devices and desktop computers. Tab-based navigation is now a well-liked method for web designers to route site users to where they need to go and keep sites organized for mobile e-commerce.
Over 70% of all online retail traffic came from mobile devices in 2021. You need to ensure the e-commerce UX design you select is compatible with tablets and mobile devices—it’s quite simple now. All you have to choose from is a mobile-friendly website builder.
Optimize product pages
The most important parts of your e-commerce website are the product or the landing pages—so make sure they are well-written and not overly busy.
Here are some pointers for improving or creating your product pages:
- Use distinct product names
- Add a few top-notch pictures
- Employ interactive tools
- Display upsells and associated products.
Since they have a big impact on a customer’s buying decision, product photos demand extra care. The Add to Cart, call to action, and other functional aspects must be obvious and stand out from the backdrop in addition to the product pages.
Streamline the checkout process
One of the best UX practices for e-commerce is a streamlined checkout process. Customers are less likely to complete a transaction the more steps they need to take. They like some degree of control over the process and informational input.
- Indicate the payment steps explicitly
- Create visible breadcrumbs to enable customers to come back
- Add more contactless payment gateways/accept payments in other currencies.
Customers must be able to see precisely where they are in the process and how long it will take to complete it by using a progress bar.
Delivering a robust user experience
E-commerce is now a viable method of doing business due to the widespread use of online and mobile purchasing. Your e-commerce solution’s success will be greatly impacted by UI/UX design, along with increasing the efficiency of your online business processes.
Always plan and test the UI/UX design of your app design before release—the proper element allocation addresses any navigation and exploration issues. To stay competitive in this ever-increasing digital market, you must adopt e-commerce UX best practices to build and provide flawless online retail experiences.
Surya Ranjan Pandita is a content marketer. He is always on the lookout for new optimization strategies and loves to create actionable content. Feel free to get in touch with him via LinkedIn.
