The logo design tips presented in this article will be useful both for newcomers to logo design and for experienced designers looking for inspiration.
Logos play an important role. They are difficult to create, but any business needs them and are the cornerstone of all good brands. According to Webdew.com, Finance Online states that 75% of people recognize a brand by its logo. Consequently, a good logo is also extremely significant to achieve sustainability and growth. Logos are also used for personal branding. A logo should communicate the following information: who you are, what you do, why you do it, and how you do what you do. Not an impossible task for one small image, is it?
However, there is no need to worry. Below you’ll find lots of logo design tips from professional designers and writers at bidforwriting.com (that’s me).
The characteristics of a good logo:
- is eye-catching,
- doesn’t get old,
- is memorable,
- Looks good in any size, and reflects the spirit of the brand.
Whether you’re new to logo design or a seasoned professional looking for inspiration, the tips below will help you get started and create a good logo today.
What else is the brand ethos and where do you look for it?
Brand spirit is how consumers perceive your company. It is also called brand personality. According to Zippia, 73% of consumers are more likely to trust and buy from a brand that they know. The brand personality should be reflected in your logo and all your company messages. It should also be documented in your company’s brand book. According to social psychologist Jennifer Aaker, the psychology of brand personality is divided into five dimensions: Sincerity, excitement, competence, sophistication, and ruggedness.
We want the law firm we go to to be respectable and credible, we want the yoga teacher to be polite and calm, and we want the party planner to be able to make jokes and keep things under control.
I think the message is clear.
Once you’ve defined your company ethos, designing a logo will be 100 times easier (scientifically unproven, but easier). Take five minutes of your time right now to write down three or four words that express how you want your brand to be perceived. Got it down? Great! Now on to logo design tips.
As you read this article on logo design, keep in mind the spirit of the brand and pause to understand the feelings each logo evokes. According to our research, consumers trust brands whose logo style makes it clear what the company does. According to Zippia, 42% of consumers believe a logo effectively communicates a brand’s personality. 60% of consumers will avoid a brand with a logo they find odd, ugly, or unappealing. 78% of consumers believe that brand logos are a work of art.
Ready to get started? Then let’s move on to our top 10 logo design tips
This article includes 10 Venngage logo design tips, so if you feel any of them work for you, go ahead and design! And if you need more inspiration, take a look at how the logos of famous brands have changed over the years.
Use geometric shapes
Geometric shapes are a great way to make a logo more visible. In this law firm logo, the name is placed in rectangular blocks, giving it a professional look. It also facilitates cross-platform branding, as a logo made up of rectangular blocks is easy to present digitally as well as for use on printed letterhead and presentations.
The logo will also look good on souvenir products such as pens or badge tapes.
Think about where the logo will be placed
When designing your logo, consider where it will be used. Will your logo be on uniforms? Or will it only appear on the website? You can use the Mock Up Generator tool to find out how your logo will look on certain items – clothing, household goods, accessories, etc.
When creating a logo, it is important to consider your business strategy. If you are going to expand your business contacts, create a logo that looks good on business cards.
Remember that color is key to good logo design
Monochrome doesn’t always mean black and white! Sometimes a black and white design can cut too much of the eye, especially if we’re trying to catch that design ‘zen’. It’s better to use tones of the same color to create soft contrasts.
See also: How Can UX Design Improve Our Design Logo?
Use literal solutions for logos
Is your company called Electric Box Productions? Have you thought about putting electricity in a box? Sometimes you don’t have to make anything up.
If the company name includes an item, use it in the logo. Don’t be afraid that your solution will seem trivial. It’s no coincidence that the Apple logo is an apple and not something else.
Some brands have to defend themselves against competitors infringing on their brands because the text part of the logo has not been translated or the logos show something that has been left untranslated.
Remember to earn the trust
Use literal solutions only if it suits your business. For some organizations, especially non-profits, the logo needs to reflect the significance and seriousness of their activities. When designing a logo for a non-profit organization, remember that it must be credible in the first place.
Choosing a font can make the process of creating the right logo a lot easier. Luckily, Venngage has a large collection of fonts (we’ve recently added 40 more!) and even blog articles on the psychology of fonts to make it easier for you to figure things out.
Create visual contrast with an accent color
There is such a thing as ‘visual contrast’ in design. Use this term if you want to shine during a conversation with a designer. And don’t forget about visual contrast if you want to create an impressive logo. One of the easiest ways to achieve visual contrast is to use a color accent.
Adding a color accent avoids the boringness, resulting in a more vibrant design. Designers use this little trick all the time. The Amazon logo is a perfect example of this.
When creating a logo, you don’t always have to discover America
Often the simplest things work best. Perhaps the best logo for your bakery is an image with a couple of spikelets. If that seems right to you, use it. Study your competitors’ logos.
What colors and themes do they have in common? Once you have read the guidelines for logo design, read Venngage’s guide to conducting a competitor analysis.
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