Creating an Instagram account is a very important part of the complex and painstaking work of promoting your brand on social media to increase engagement on Instagram. Social media has grown tremendously in popularity over the past few years, bypassing many other platforms for promoting your product.
Audience on Instagram
Social media has become an integral part of your daily routine. It is now the primary way to connect with friends and make new acquaintances. Finding new products and places to stay. Instagram has become more than just a platform for sharing your photos with friends, it has become a platform for making a statement and attracting a larger audience to your brand.
And thanks to smartphones, this trend has only become more popular.
Of course, the huge reach of the audience and the constant possibility of communication with the consumer is a huge advantages of this platform. But it also means that being unique and memorable is quite difficult. Standing out and being unique among the huge number of competitors and offers is often possible only with the help of specialists, who will think out the branding in detail and carefully watch the change of trends so that the involvement of the audience would remain at a high level.
Just as often brands prefer to use ready-made solutions and auxiliary platforms to improve customer engagement on Instagram because their use significantly helps in the work with the application.
So how do you figure out what tips are still relevant when you’re choosing how to increase Instagram engagement? It all depends on your personal goals. But there are general uncomplicated rules for working with increasing your audience engagement.
See also: How to Create Instagram Content That Pops [2022 Guide]
Basic functions in working with social media platforms
Of course from the very beginning you need to rely on your brand and product. Study how your target audience is exactly. Once you’ve identified your target audience, it will be easier to niche and create your unique content that will help make your brand as authoritative as possible in its field.
This approach can really help you avoid chasing short-term results and focus on developing a strategy that will provide real value to your audience. The basic rules are simple and logical enough, but it wouldn’t hurt at all to repeat them.
- Stick to your niche only: Don’t dilute your content by focusing on multiple topics. It’s always better to focus all your efforts on the one topic that is most relevant and topical.
- Deliver important and most importantly useful information: readers love to get important and useful advice – this increases their trust in the brand.
- Research insights: audiences are constantly changing. Regularly check analytics and adjust to your target audience portrait. It is necessary all the time to make sure that you are interesting exactly to your “ideal client”.
- Experiments and new possibilities: Digital marketing is constantly evolving. What worked yesterday may not work tomorrow. And what didn’t work yesterday may well work today. So try as much as you can.
- Make the most of social media: social media is constantly adding new ways to engage your audience. Use them!
- Accessibility of content: you need to make the audience feel that you care about them, then they will show increased engagement and loyalty. Content can be adapted for different groups of people with different needs.
- Be a platform not only for content consumption but also for discussion: people love to express their opinions. Engage audiences with polls, and Q&A sessions, and just regularly ask them to share their opinions in the comments.
These are all basic needs in working with the audience of social media platforms. Without which brand promotion work is impossible.
But each platform has its own additional options for engaging audiences. Instagram there are a lot of them, let’s talk about the main and most trending features of this application, which can significantly increase the loyalty and interest of the audience.
See also: Top 9 Instagram Growth Hacks for More Engaged Following
Top 10 ways to increase engagement on Instagram and audience loyalty
There are universal and uncomplicated tips that will make it easier for you.
Use the “Current” section
Storytimes are visible until you decide to delete them. So do not neglect this opportunity! And those who have an account with more than 10,000 subscribers can add links to “Topical”. With this feature, it’s easy to suggest going to that section of the site/product/application/etc. that you write about in “Topical”. It’s important to make sure the information in the story matches the link you provide in it.
Use hashtags
Hashtags are a great tool for engaging your audience, as well as helping your existing audience follow your profile. You can use them in your stories as well as in your posts. For proper hashtag placement, you need to keep up with current news and topics that are popular on social media. More than 70% of hashtags on Instagram are branded, so don’t miss an opportunity to mention your company. If a post with a hashtag makes it into the review section, it will increase your reach even more.
Offer your audience the opportunity to participate in content creation
User-generated content (UGG) or user-generated content shows 4.5% more engagement than other posts and stories. Engage in comments, ask for interesting stories and tag your account, track hashtags and mentions. Add photos of your customers with the product, and share reviews, and other content in your feed that will show that your product or service is actually being used by real people.
Be sure to include your location!
Publications that include location stamps increase audience engagement by 78 percent.
Embed your Instagram newsfeed into your website or leave your Instagram coordinates on your site
Not all visitors to your site know about your Instagram. You can inform them in a very good way – by embedding your news feed directly on your site.
Hold contests with small pleasant and useful prizes
Who does not like gifts? Especially if these gifts are necessary and useful, your audience will appreciate the generosity. Also, contests involve more activity on the page that will help new users see you and if they are interested in the content you can increase your audience reach.
Do not forget to conduct live broadcasts, it is very important because the key to a loyal audience – is live communication!
You can tie the online access to any event that you want to cover in your feed. For example, you can hold a short broadcast during the release of a new collection or answer subscribers’ questions before an important event.
Try reciprocal PR and collaboration
Instagram has a very diverse audience. So finding an opinion leader or good friend in your industry is easy. Come up with an activity that will help you exchange followers and diversify your content. For example, joint contests or joint and helpful airings with experts in your niche.
Use special tools to simplify your Instagram tasks
Websites like creatian.com help business owners maintain a diverse, interesting profile.
Try to use new features all the time to increase engagement on Instagram
After all, Instagram is constantly adding new things and improving. Use masks or offer to take a survey with the app features. It will help significantly increase engagement and will be useful for developing your brand because with the help of such surveys you can improve yourself and better understand your audience. You can also create your own masks and this will also increase the engagement of your audience.
See also: How to Turn Instagram Followers into Clients
Conclusions
Of course, the most important factor that affects the audience of your profile is still content. After all, it’s for the content (visual and textual) to come to the reader! Content is easy to create with special social media calendars, they often help simplify the task and offer different unique solutions depending on the needs of your brand. But these little hints have an impact on engagement too, for Instagram, it’s important to keep the user’s attention on the site and that’s what brands and media products need.
That’s why we can say that at the moment Instagram is one of the most powerful platforms to start brand positioning and a very convenient platform to communicate with customers and advertise your product or business.
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