WordPress is one of the most popular website development platforms, with almost 40% of all websites built on it. Business owners acclaim it for its ease of use, customizability, and affordability. Despite the simplicity it offers, WordPress promises to deliver a high-end UX to visitors and customers who access the site. While it is easy to create a website with the CMS platform, you cannot take a set-and-forget approach with it. In fact, you may end up designing a site that is too basic in its design and function.
Although the minimalist mindset is fine, to begin with, you must consider WordPress redesign hacks down the line. Failing to do it puts you at the risk of falling behind customer expectations and competitor websites. But you may have qualms regarding redesigning your website because it may entail expense, effort, and downtime. Let us share some simple WordPress redesign hacks to modernize your website quickly and cost-effectively.
Define your goals
Defining your goals is crucial for any project, and a revamp for your WordPress website is no exception. When you have a clear and concise goal, it is easy to create a roadmap to reach it. Moreover, you can define realistic timelines and milestones for the project to ensure it does not disrupt your ongoing business. Deciding on a redesign goal is as easy as determining the reason for the change. You may want to do it to follow the latest website design trends, compete with your rivals, or re-launch your brand. Besides the aesthetics, you may expect a functional makeover for a broader catalog, new services, or additional UX features. Updating the site administration, security improvements, and SEO/conversion optimization are some other possibilities.
Collect key data
Although you may feel desperate to revamp your WordPress website, you should not rely on guesswork for the project. The best way to start is by collecting key data regarding the users visiting your website and their online behavior. You can crunch the numbers to understand the navigation bottlenecks, such as a specific point where people bounce away or redundant elements of the conversion funnel. Once you know these valuable facts, you can pick targeted improvements for the makeover instead of taking a random approach. Google Analytics, online surveys, and social media questionnaires are good ways to gather data.
Collaborate with an expert
This one is a no-brainer because you need an expert to help you with a website revamp. Although you can customize it with a DIY job, it is not the best approach, as a professional makeover is always better. Collaborating with the best WordPress web designers is a far better option because they can modernize your website using their high-level skills and valuable experience. It is better to tie up with an agency instead of hiring an in-house team because the model can save you loads of money. Moreover, these professionals bring broader experience and will likely deliver better design outcomes.
Remember to audit the existing website
A website audit is a crucial step for implementing a well-planned redesign project. But business owners often overlook it because they are keen to get over with the revamp sooner than later. You must do it at your end or seek assistance from your design experts, but remember to take a long and impartial look at the aesthetics and functionality of your current web design. Stepping into the role of a visitor and navigating the website like one can help you get a clear perspective on potential improvements. An expert can help you check the backend factors and functionality glitches. You can also audit competitors’ websites for valuable insights and inspiration.
Ensure a no-fuss revamp
Once you have the basics ready and a design team in place, you can go ahead with the task. But ensure a no-fuss revamp so that you do not need to worry about glitches, downtime, and crashes during work-in-progress. However, you can rely on seasoned WordPress design professionals to make the ride smooth and easy for redesign hacks. Measures like backing up the original website, creating a style guide and wireframes, eliminating redundant elements, and creating prototypes ensure easy completion of the project. Covering these areas means your website will be live with its new look and feel sooner than you imagine.
Redesigning a WordPress website takes loads of time, effort, and investment. It can be complex for large businesses with several elements and factors to address. But you can make it a breeze by planning the project strategically and collaborating with experts to handle it from start to end.
