5 Reasons Why You Need Transcription Software to Create YouTube Videos
Youtube is the world’s second most popular website, according to Hootsuite, using data from Semrush, with as many as 14 billion visits a month. With almost 1.8 billion unique visitors and as much as 75% of Americans aged 15 and up being active on the site, it’s safe to say that everyone uses Youtube.
While Tiktok is becoming an increasingly popular place for content creators to post and host their content, it still has a long way to go before replacing Youtube.
Whether gaming, music, informative videos or sports, Youtube sees its fair share of the video content market. Given how increasingly popular video is becoming throughout the internet, it’s essential to get your videos performing at their best. That’s where transcription software comes in.
5 reasons why you need transcription software to create YouTube videos
Video transcription translates your video’s audio into text using automated speech recognition technology or human transcriptionists. Sometimes both.
Using transcription software is a sure-fire way to up the quality and reach of your Youtube videos. It may not seem like it at first, but transcription software is an incredible way to do that.
1. Increase engagement
One of the essential things is transcription software lets you add captions or subtitles to your videos. Both have an often underestimated effect in that they increase user engagement. Youtube’s algorithm is especially interested in this factor in the form of watch time.
A study by PLYmedia found that captioned videos received 40% more views than uncaptioned videos. The same study found that viewers were 80% more likely to watch a video to completion when closed captions were available. There are similar stats linked to including subtitles.
The longer a viewer watches your Youtube video, the better it is for your channel. Using video transcription software can help you get better captions or subtitles to enable you to achieve these benefits.
2. Transcription increases your reach
Roughly 38% of Americans have some hearing impairment. That’s a lot of potential viewers who cannot consume your videos without some additional text. Not to mention the more than 60 million Americans who speak English as a second language.
Transcription can enable both groups to get the complete picture of your video content. Captions and subtitles made from your transcription are also great for viewers in sound-prohibitive environments. For example, someone in a public place like the subway or a queue using their phones to watch a video. Subtitles and captions enable your viewers to watch your content without having to either block out the world with earphones. This keeps their focus where it should be, your video.
Video transcripts help people who speak English as a second language properly comprehend your content. It’s often forgotten, but regional dialects and accents can make understanding language by ear even more difficult. Great transcription bolstering your subtitles solves this and makes viewers more engaged with your content.
To create a great viewing experience, there are ways you can work around the tedious process of manual transcription. Automated software can be done using Youtube video transcription with Happy Scribe. This will save you time and guarantee the accuracy of your transcriptions.
3. Transcribed videos are great for enhancing SEO
An aspect that creators who make videos for Youtube often forget is the importance of video SEO. Adding an accurate transcript with each of your videos will give you a massive SEO boost because Google’s algorithm and bots love new, high-quality content.
YouTube captions are read and indexed by not only YouTube but also Google. So, the next time someone puts in a query in Google instead of YouTube, Google will still display your optimized video because of Youtube video transcription.
This is because Search engines can’t view your video. Google crawlers index your video’s captions or transcripts and search for relevant keywords to rank your video. Closed captions come in readable text files that crawlers can read and evaluate. So, adding captions improves your chances of ranking higher.
Looking at transcription through an SEO lens means you can create content by looking at keywords and various SEO optimization strategies. This means more user-orientated content, which means more hits and, ultimately, dwells time.
4. Transcripts of your videos can be used for E-learning
Transcripts have a major role to play when it comes to E-learning, primarily through Youtube.
From a teacher or lecturer’s point of view, making use of transcripts enables you to work much more efficiently when the time comes that you need to update the curriculum. Instead of reshooting or re-recording an entire lecture when updates need to be made, you can easily edit the section that needs to be updated.
If you’re teaching viewers new languages, transcripts can go a long way to overcome language barriers. This is because when learners have access to the transcription of your video, they can make use of them to make notes on or through, especially if you offer it as a downloadable file. In addition to that, you can use your transcription file to add subtitles which also benefits their learning!
Thanks to having had your video transcribed, students can still access your lecture, even if the video buffers slowly or fails to load correctly due to connectivity issues. By including transcripts, students can keep up with the lessons. This is important because many people who use E-learning services are doing so for financial or time-based reasons, which means they may not always have access to a reliable data connection.
Since the transcripts can be easily copied, you can use them to create study guides, tests, or workbooks.
5. Better viewer comprehension
Irrespective of what they’re doing and where—when a neatly captioned video pops up on their screen, viewers are naturally tempted to see what it’s about.
A transcription-based set of captions can help you achieve that.
Videos have a massive ability when it comes to helping humans retain information. This is because videos hold more comprehension power than words, images, or audio. This has a lot to do with 65% of users being visual learners.
Captions capture viewers’ attention and keep it there, making your videos more appealing. Besides, videos help viewers retain more information as a general rule of video. That’s what you can achieve with captions for your videos.
Moreover, adding subtitles to videos can also help ensure the message you want your audience to get is the one they receive. When you rely on Youtubes’ automatically generated captions, you leave room for misunderstanding.
Transcription is also a way to improve the viewing experience for those whose native language isn’t English and those who are learning a language. It helps enhance literacy by creating an improved focus, strengthening word acquisition, and deepening the viewer’s understanding of the language.
See also:
Get More Views on YouTube: 11 Tips That Actually Work
Final thoughts
When it comes to making videos for Youtube, many creators can be tempted to opt for YouTube’s auto-transcribe feature, and it’s always better to upload your transcript. One of the reasons for this is how inaccurate they can be. Another is that many creators don’t understand the full benefits of having transcriptions that accompany their videos.
When you use your transcription, you ensure the accuracy of the transcription and can use it to create appropriate captions and subtitles that compliment your videos. This means your viewer will understand the exact message you’re trying to send. Auto-transcribing can often result in garbled, warped versions of what the speaker is saying or trying to say, which could leave the viewer distracted or frustrated.
Given the range of benefits that transcriptions can have for your videos, your audience, and your content, it would be a significant mistake to think of it as a “take-it-or-leave-it.” Considering how quick and easy it can be to organize effective transcription software, you’d be insulting your audience by not including a transcript.
Try it, trust us. Your audience will thank you for it.
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